Netflix and Google Made a Google Home Game for Stranger Things Season 2
Add Google to the list of companies that have a Stranger Things season 2 activation. Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie—all you have to do is say “Hey Google, talk to Dustin from Stranger Things” over the course of watching the second season. Players are asked questions about the new season, helping the characters progress in the game. Winners eventually get inducted into the Hawkins AV Club. Read more on Adfreak!
The Flashy First Ad for the Xbox One X Wants You to Feel the 4K Console’s ‘True Power’
Xbox One X, the Microsoft product touted as “the most powerful console ever made,” continues to roll out advertising that’s so cinematic it might even lure adrenaline-junkie non-gamers into the fold. A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds of nonstop action. It compellingly makes the point that you can be part of this immersive world, if you have $500 to plunk down on the 4K gaming console when it launches Nov. 7. The ad, like the product reveal video from agency Ayzenberg Group first shown at E3 a few months ago, takes pains to be…
Billionaires Impeachment Ad After World Series Game One
Today, I was watching game 1 of the World Series (Go Dodgers) and Tom Steyer’s (a billionaire) impeachment ad comes on my TV screen. Where he’s promoting a campaign to impeach the current, sitting President, President Donald J. Trump.
Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt
Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it. Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK. It involves the Whopper Jr., as well as a high-school junior who’s being bullied in full view of BK’s patrons. Without further spoilers, check out the spot below. Read more on Adfreak.
Six ways to Improve Your Millennial Marketing
According to the Pew Research Center, Millennials are the nation’s largest living generation. They are a age bracket that lack a long attention span; they crave experiences, activism, and constant connection. They are an age group that doesn’t settle, which means your marketing initiatives have to be a bit more creative in order to attract the right attention. If you’re a business that wants to attract millennials, but haven’t figured out how, these are some of the best tactics you can use to create a relevant relationship between your brand and Generation Y. Read more on Adrants
Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture
Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day—the Patriots-Falcons NFL game Sunday night on NBC (8:30 p.m. ET), a rematch of February’s Super Bowl; and the Season 8 premiere of The Walking Dead on AMC, also airing Sunday evening (9 p.m. ET). For the Patriots-Falcons game, Bud Light has made “The Hero’s Return,” a spot in which a guy returning from a trip to the concessions…
Agencies Helping Agencies
Why doesn’t Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer. Read more on Adpulp.
Toyota’s Championship Game
Toyota really scored big with this “Championship Game” commercial The spot features two sisters learn the meaning of sportsmanship when they attend their father’s wheelchair basketball game, nervously watching as he gets knocked to the ground by an opposing player, and then witness the dejection in his eyes after his team is defeated. As they are about to leave, he rolls over to the man who knocked him down and shakes his hand. It really appeals to the audience’s emotions, a tried and true tactic when advertisers feature “disability” in their advertising. The spot, can be credited to Saatchi & Saatchi L.A captured passion, competitiveness and good sportsmanship, a…
Trump-Pence Logo Design is Quickly Replaced
Friday, July 15th, the Republican Presidential candidate Donald Trump got a new running mate and a new campaign logo. The first version of the logo received so much ridicule online and otherwise that it was quickly replaced. Take a look at version one, no wonder people thought “Hey, that logo is NSFW (Not Suitable for Work).
This Condom Maker Just Designed Some Sportswear
A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom. To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test. A smoky, sultry 1:30 ad from Sid Lee Amsterdam features tech-infused clothing designer Pauline von Dongen describing her approach to the project, including dragonfly-wing-inspired flaps on the arms of a shirt, which can supposedly give a long jumper more, um, lift. Client: Skyn Agency: Sid Lee Amsterdam Read more on Adfreak.
