A Holiday to Remember | Chevrolet

This commercial from Chevrolet is one of the best ones I’ve seen in 2023. I watched it during the Miami vs Dallas football game. And I have to say that Chevrolet really captured the holiday spirit with this ad. The grandmother, the main character in the ad appears to be battling Alzheimers, and is driven around by her daughter in a vintage Chevy to the various spots around town where the mother spent her childhood, including her high school, and where she was kissed for the first time.

This spot comes to us courtesy of Commonwealth/McCann.

This is not merely a joyful advertisement, but rather one of the most empathetic portrayals conceivable of Alzheimer’s disease. Also, this commercial is unusually long for not being a Super Bowl spot – at least not yet.