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  • marketing,  video

    An Alexa for the Middle East?

    Friday, March 18th, 2022 / No Comments

    I’m not sure that this is an actual Alexa commercial but it demonstrates the kind of questions that would be asked of Amazon’s Alexa in the Middle East. I’ve found a couple of these types of videos online lately. Also, I  recently discovered that Amazon is launching Alexa in Saudi Arabia which I think is very cool.

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    Abdallah Anwar

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    Coke Continues to Show Caring Towards Disabled Community

    Sunday, June 7th, 2015

    Los Angeles Dodgers Name Walton Isaacson Agency of Record

    Tuesday, February 19th, 2013

    Inside That Ad is Back on Wednesday’s in 2019

    Tuesday, January 1st, 2019
  • Advertising,  agencies,  Creative,  marketing,  video

    Should Inside That Ad Start a YouTube Channel?

    Wednesday, January 23rd, 2019 / No Comments

    I’ve been thinking about how I could possibly start an Inside That Ad (ITA) YouTube channel. Do you guys think that’s even possible?

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    Abdallah Anwar

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    Leather and Cookies by Axe

    Monday, October 16th, 2017

    YouTube Creators and Sponsorships

    Sunday, December 6th, 2020

    Stay in the Shadows

    Wednesday, February 14th, 2018
  • Campaigns,  Creative,  video

    Year 2017 Most Watched Ads on Google’s YouTube

    Thursday, December 7th, 2017 / No Comments

    It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year. You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple). Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India. It’s a Samsung spot that we wrote about back in January, shortly after it broke and began pulling in views by the millions in just its first few days. See all 10 spots below, along with their global view counts for…

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    A.B.

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    MSFT for the Win

    Microsoft Shines a Light on Disability with For the Win Super Bowl Commercial

    Wednesday, February 6th, 2019

    Stay in the Shadows

    Wednesday, February 14th, 2018

    An Alexa for the Middle East?

    Friday, March 18th, 2022
  • video

    Top 5 Video Practices for 2017

    Tuesday, October 17th, 2017 / No Comments

    Looking back at 2016, the year was one of the biggest yet for video marketing. More and more outlets adopted this form of advertising than ever before, and this massive adoption rate created new practices and trends that no one really saw coming. Read more on Adrants.

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    A.B.

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    ITA’s 2013 Favorite Superbowl Ads

    Sunday, February 17th, 2013

    The Friend Coke Campaign

    Friday, July 4th, 2014

    Everyone Gets a Little Excited with Fiat & Viagra

    Sunday, June 21st, 2015

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