Goodbye 1984: Making Fun of Apple
The ad above for Motorola makes is an attempt, in my opinion to make fun of Apple. It does so by letting its agency create a spot that makes several references to Apple’s 1984 commercial. The references are made in order to make a statement about Apple’s closed garden view. The main message they want to promote seems to be that people need options. The ad agency behind the spot is Anomaly. See if you can spot the similarities. Please let me know what you think by commenting below. Best,-A.B.
Thoughts on the 2011 Super bowl Commercials
The ForceBrand: VolkswagenClient: Volkswagen of America, IncAd Agency: Deutsch, L.A. There was no doubt in my mind that “The Force” was the best spot of the night. Of course the Mini Vader spot was going to win, people are suckers for small animals and cute babes/kids. Cute babies and kids are the ad industry’s go to play when it comes to entertaining the crowd for the big game. To add to the Mini Vader saga, according to Adfreak Volkswagen’s super kid whose name is Max page suffers from a heart defect called Tetralogy of Fallot, and he needs a pacemaker. Now if that doesn’t pull on people’s heart strings nothing…
5 Leaked Superbowl Commercials
Black BeetleClient: VolkswagenAd Agency: Deutsch, L.A. The ForceClient: VolkswagenAd Agency: Deutsch, L.A. Arrive in StyleClient: ChryslerAd Agency: Wieden+Kennedy Kenny G: Riot SuppressorClient: AudiAgency: Venables Bell & Partners Empower the People Client: Motorola Ad Agency: Anomaly
The Degree Wolves
The ad above I first saw during Roger Federer’s quarterfinal match in the just finished Australian Open. It features Bear Grylls, the star of Man vs. Wild, conducts a race between three average Joes that have been outfitted with “meat ponchos” and of course Degree deodorant and their opposition, a pack of wolves. The objective of the race is to remain alive, be first, and of course without pit stains. All of this was just to show that Degree Deodorant is the best in the business. Thought the spot was one of the funnier deodorant spot I’ve seen in a while, much more attention getting then scientific advertising. Why you…
A Consolation Ad From Nike
As most of you probably already know, Oregon lost the title game to Auburn on Monday, January 10, 2011 by a score of 22-19. Nike has a special place in its heart for the ducks because co-founder Phil Knight is an alumnus of the school. Knight also donated a $100 million to Oregon athletics along with tons of uniform combinations for the team to wear on the field. To love your school is something I understand completely but why does a big client like Nike approve an ad like the one shown above? When I read the copy I saw it as praise for the losing team. As Americans, do…
Captain Morgan’s Sexy First Mate
The ad above was displayed as a billboard on the corner of Hollywood and Highland in Hollywood, California. The billboard grabbed my attention because of the gorgeous blond it focused on. I took the picture myself about two months ago. The featured pretty lady is Victoria Secret supermodel, Marisa Miller as Captain Morgan’s sexy first mate. I’ve wanted to write about this billboard because when I saw I thought how awesome is it that a woman like that is just watching over us. I am a little unclear which ad agency is behind the campaign but I am 90% sure that it is WPP’s Grey, New York. Although according to…
Freaky Domestic Violence PSA
FNSF – Le film choc from FNSF on Vimeo. The ad above has to be one of the most disturbing PSA to stop violence against women. It’s a French PSA to stop violence against women shown in France. It actually scares me that people in advertising can use this type of imagery to scare people into feeling guilty for not speaking up. The imagery in the ad above goes so far over the top that I almost didn’t want to watch the advertisement. Causing people not to watch or be unreceptive to the message of the ad. It would be a disservice to the target audience if people were so…
Up in Arms Over Renault’s Ad
Vick Returns to Advertising
Michael Vick, the superstar quarterback who was put in jail for illegal dogfightingis back to advertising. Vick was in jail for about 21 month and most of his blue chip marketers such as Nike have let him go. But he is back, even if it’s on a much smaller scale as a spokesman for Woodbury Nissan in Philadelphia/New Jersey according to an AdAge article. According to the article will not receive any monetary compensation for the spot you see above except for the use of Nissan Armada. As stated earlier the spot above is on a much smaller scale compared to what the QB used to do in the advertising…
Michael Jordan on LeBron James
A new video making the rounds on YouTube is an advertising mashup. The mashup takes segments from two separate commercials and patches them together to create a clear message. The message: The king could still learn a thing or two from “His Airness.” Read the full Ad Age article. Here is the Mashup ad video. Here is the original commercial created by W+K. They aren’t really sure who created the mashup. Best,-A.B.
