Smirnoff and Madonna have paired up to launch a campaign where they ask readers to share their nightlife experiences on Smirnoff’s Facebook Fan page. The campaign, known as the Global Nightlife Exchange created by JWT basically share their nightly college life excursions with the world.  This is actually a pretty effective campaign on several fronts because it accomplishes several things at once that are beneficial for both parties. The campaign also involved a includes a contest to find a backup dancer for Madonna. This campaign will encompass several marketing/advertising disciplines working together for the best interest of the brands involved and yes, Madonna is a brand. The disciplines that will…

Can you guys guess what product this spot is promoting? Credits:The Richards Group

The woman featured in this ad parodying The Exorcist movie is not really possessed by the devil. The Dirt Devil Vacuum being used by the granny in the upstairs apartment is sucking the flailing girl to the ceiling.  This is of course trying to emphasize the great suction power of the Dirt Devil Vacuum. The creative folks did an outstanding job in sticking to the authenticity of the Exorcist movie. Although no spinning heads or green vomit appeared in the spot. Also, the build up to the climax of the spot took quite a while to get to. Finally, as I always try to do in every post that I…

photographed by Annie Leibovitz I have to admit that most of the advertising blog world has already discussed this ad to death, I maybe a little late to the party but I think I can offer a bit more. Let me elaborate, other ad blogs didn’t quite feature the whole ad, they simply showed the main image. Only showing the main image would be ok if they were photography blogs. Ad blogs should show the whole ad. And that is exactly what I’m here to do.  Well, let’s move on to the ad. I found the ad above on the back of my Economist magazine. It features the absolutely beautiful…

photographed by Annie Leibovitz

The ad above is a commercial on behalf of the Special Olympics. The campaign is aimed to educate and stop the spread of the “R” word, it being the derogatory term “retarded.” It aims to educate people that the R-word is just as derogatory as any word out there. I believe the commercial was created by BBDO, New York. Best,-A.B.

I wanted to do a series of posts that feature people with disabilities. To see if the majority of the ads focus on the disability also known as “pity ads” or do they focus on the person as an authority or the product. Also, I want to see if most of the spots that feature a disability are advertising a product related to disabilities in general. The ad below is for overstock.com, besides being all about the O the spokesperson in the ad is Briana Walker. Walker uses a wheelchair but the wheelchair is never shown in the ad. I am ok with the fact the chair was never shown…

This is the first time I’ve seen Jennifer Anniston in a print ad and she appears topless no less. For a 42-year old woman she looks absolutely amazing. Now, who knows how much of these types of ads are photoshopped or what she really looks like on a regular day? Everyone has to admit she looks great here, yes even you haters out there. From my research for this post I discovered that the agency behind this celebrity ad campaign is Kraftworks out of New York. It’s a private ad agency with approximately 5 to 10 million in annual revenue. There are several print ads that she was involved in.…

The ad above is courtesy of Kiss My Black Ads. A Nike ad to celebrate AC Millan’s Series A win. The ad brings together any adolescent males’ two favorite past times, sports and comics. I’ve asked the curator of KMBA, Craig Brimm if it is possible to get an actual print of this ad. Why? Cause this is what I call true art, people! The Credits Advertising Agency: Giuliano Garonzi Studio, Milan, ItalyArt Director: Giuliano GaronziIllustrator: Mauro MarchesiCopywriter: Rino Anzi Best, -A.B.

This spot was actually released in October 2004. If she were the regular face of McDonalds I would have probably eaten a lot more burgers. By the way, I don’t this model makes a strong authority for the burger because there is no way she has ever had any McDonalds. CreditsAgency: DENTSU, JAPAN, TokyoBrand: McDonalds, JapanProduct: McDonaldsCreative Director: Whit Friese (ecd)/Hidekazu Sato (cd)Copywriter: Takuma MatsuiArt Director: Katsuhiro ShimizuAgency Producer: Ryoichi Okada/Toshiji KimuraAccount Supervisor: Makoto Igata/Chihiro Kobayashi/Ayanori MitsuiAdvertiser’s Supervisor: Junichi BanbaDirector: Ichiro TaniProducer: Shun Miyashita/Takashi HonmaLighting Cameraman: Akifumi Yonei (Lighting)/Shoji Uchida (Cameraman)Editor: Masato Sadaoka Best,-A.B.