Burger King Created Adverts From X-Rays of Customers
Burger King, a global brand is rolling out advertisements using real x-rays of injured customers. The customers apparently injured their jaws eating at a Burger King. Each ad includes an associated tweet about the injury. Personally, I’m still not clear how a brand could benefit when customers are injured while consuming their product? Can you answer that question in the comments section below? It seems to me that consumers would be turning away from the brand not being persuaded by its ads. The agency behind the new work is David São Paulo, which recently created a way for Burger King’s app users in Brazil to “burn” competitors’ ads and reveal…
Pitvertising Armpit Ad Display Marketing
Sorry for the delay in this weeks’ blog post but an idea for a new post literally just hit me in the face. Did you all know that there was such a thing as ‘Pitvertising’? Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed Pitvertising. This is where street teams (a.k.a. guerilla marketing) are going out in public with clothing that has sewn-in video screens that constantly stream Right Guard ads. The goal is to obviously place Right Guard products top of potential consumers. Viral Video Here is a video that went viral. I do think this tactic is just a fad…
This Bud is for 3 Also Known as Dwyane Wade
This Bud is for 3 is the latest spot from Budweiser, featuring the legendary basketball player, Dwyane Wade. The spot successfully and elegantly demonstrates Wade’s impact on and off the court but focuses on the off the court part. Before watching the spot below, grab a box of tissues for the waterworks that will undoubtedly start to flow. The Commercial But this spot from Budweiser, featuring Wade’s mother and others he’s inspired and supported through extreme hardship, is obviously even more emotional than the usual parting salutes. Wade helped one of his fans graduate college via a full scholarship. Another lady in the spot lost everything in a house fire…
NBA Superstars are in a March Madness Frenzy
This spot for Capital One credit cards is titled “Bracket Buddy.” It features Samuel Jackson, Spike Lee and Charles Barkley check into a hotel. Sir Charles is seen carrying a parrot named Larry “Bird” who will guide his bracket through the March Madness tournament. Larry the bird also serves as Sir Charles’s good luck charm. What is supposed to make the spot really funny is that a few seconds later the real “Larry Bird” walks in with a good luck parrot named Charles Barkley. All three superstars laugh at the irony of the whole situation. Missing Superstar The whole thing is funny but I think it would have been even…
French Railway Ads Look Extraterrestrial
Today’s post is very much thanks to Ads of the World. I’m not sure why, but these ads remind me of comic strips from the 50s and 60s. These ads were created by TBWA for the French Railway Company.
Mariner Watch Under Fire
A number of disturbing advertisements appeared on Mariner Watches social media pages last week. The images portrayed women being forced to drink alcohol and in sexually suggestive positions. in response, of course, the Internet went crazy on social media. I yet another ad featuring a man wearing a Mariner Watch grabbing the throat of a woman. People were so offended that the company then disabled its Twitter and Instagram accounts and even their website. Mariner Watches then posted a statement they describe as an “apology” on their Facebook page.
Agency Love Letter
GLOW FYI, you’ve been added as a maker of Agency Love Letter on @ProductHunt https://t.co/fpfM6MCd3u h/t @peterlevin 🙌 — Product Hunt (@ProductHunt) February 19, 2019 I saw this post a couple of weeks ago on Twitter and promised myself to write about it because the execution was so unique. A New York City-based agency known as Glow wanted to provide an anonymous way for people to share their feelings about their ad business clients. Therefore, they created a website to allow users to write nice – or not so nice – anonymous letters to their clients and agencies. The site, AgencyLoveLetter.com, allows people to shower their agency and client partners with…
Nike’s Dream Crazier Ad Teaches Us to Strive for More
Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, Tatyana McFadden. Let’s be honest, Nike has a long history of highlighting the accomplishments of extraordinary athletes both male and female. In this amazing spot, they focus on the emotional outbursts of female…
Microsoft Shines a Light on Disability with For the Win Super Bowl Commercial
Hello World, I was extremely disappointed with the final result of the Super Bowl game this past Sunday. As you probably have already figured out I was rooting for the Los Angeles Rams, who came up short this year. The game was so boring that one of the commentators actually called it the Snooze Bowl. On the other hand, the commercials did not disappoint. Microsoft’s ad titled: “For the Win” I believe really pulled at America’s heartstrings this year. The Campaign The “For the Win” campaign began during the holiday season and was extended to Super Bowl Sunday. The tech giant’s ad focused on gamers. Specifically, its efforts to help children with disabilities game.…
2019 Inside That Ad’s Super Bowl Central
The Super Bowl Sunday isn’t just a day for watching football and eating snacks. Viewers also love to sit in front of their televisions and watch flashy commercials that companies spend millions of dollars to make. Well, before today’s big game I thought I would share with you some of the commercials that will be airing during today’s game. I have to be honest with you, the fact that some of these ads have already appeared on the wonderful, wild Internet is somewhat of a let down for me. Why do you ask? Because you lose some of the excitement of seeing a wonderful ad for the first time, live during the big…
