It’s Complex Cover
I saw the above cover page of next month’s Complex Magazine issue and I thought to myself I have to write a post on it. Why, you ask? Because when I saw Nicki Minaj’s picture in another blog that I follow I figured she has to be on my blog too. Well and the other reason is there is a large disparity between the number of posts I write discussing print ads compared to television spots. One of the biggest issues I wonder about when looking at a beautiful celebrity in a magazine is how much the image was photoshopped. This beautiful rappette doesn’t need any retouching in my opinion.…
Bags Fly Free on SWA
Southwest is back to using benefit advertising to bag on its competitors with its “Bags Fly Free” campaign. They use a good cop; bad cop routine to point out their competitor’s shortcomings. The bad cop is screaming, “We know your charging for bags, drop the bags and turn around.” Then the good cop screams, “Protect the load.” The majority of the spots revolve around the baggage handlers and how much they care about your bags. Even at the end of the 30-second spot SWA doesn’t miss an opportunity to point out that competitors charge up to $120 as oppose to them where bags fly free. The tone of the spot…
Social Links on Bench Ads
Apparently social networking buttons have become quite trendy, more trendy then I ever expected. In the bench ad above, there was advertising for a realtor. Notice that the company has all the social networking quick links proudly displayed on the bench. Why would these be important for a realtor to display on a bench? Well, I looked at the advertiser’s YouTube channel and all it does is show clips of properties that it is responsible for. Is YouTube the first place you would go look if you are looking for a new home? I ask the same question in regards to the other social networks, are Facebook and Twitter the…
Designs on the Back of Coke Cans
When I first started this blog about two years ago I wanted to share with people more information about the people that actually created the ad. I am finding that the traditional T.V. spots and print ads are relatively easy to find who created them. It’s the more obscure forms of advertising that I am struggling to find details on the creators. For example, the design on the coke below, who designed it? The abstract design of the coke bottle and the soccer ball on the back of the can shown below, I think I can safely assume that the soccer ball was selected in celebration of the 2010 Soccer…
Designs on the Back of Coke Cans
When I first started this blog about two years ago I wanted to share with people more information about the people that actually created the ad. I am finding that the traditional T.V. spots and print ads are relatively easy to find who created them. It’s the more obscure forms of advertising that I am struggling to find details on the creators. For example, the design on the coke below, who designed it? The abstract design of the coke bottle and the soccer ball on the back of the can shown below, I think I can safely assume that the soccer ball was selected in celebration of the 2010 Soccer…
Social Links on a Bench Ad
Y&R SF and Dr Pepper Snapple Part Ways
Y&R and Dr Pepper Snapple Group (DPSG) will be parting ways after 40 years of working together according to an Ad Age article. In ’08 DPSG moved three of their brands away from Y&R to Deutsch , the three beverages moved are Dr Pepper, Snapple and Diet Dr Pepper. A shake up of brands happened again in February of 2010 when DPSG moved Canada Dry, Sunkist, and A&W Root Beer to McGarryBowen without a review. This meant that Y&R only had 7UP after a 40-year relationship with DPSG. So, why has changing ad agencies become so common in the industry today? Why is having an ad agency position so insecure?…
Dirty, Dirty Dishes
It must be celebrate Australia day here at Inside That Ad. The ad above is a creative attempt to promote dishwashing soap. The reason I felt I did to write a post on this ad by DDB Group Melbourne is because I had to watch the commercial a couple of times before I figured out what they were selling. The spot is selling dishwashing soap but first thought they were selling male adult services for the ladies, then I thought maybe they are promoting an adoption agency, and finally the soap. Oh, and I also thought they making fun of the man’s sexual orientation but no they were just trying…
It must be celebrate Australia day here at Inside That Ad. The ad above is a creative attempt to promote dishwashing soap. The reason I felt I did to write a post on this ad by DDB Group Melbourne is because I had to watch the commercial a couple of times before I figured out what they were selling. The spot is selling dishwashing soap but first thought they were selling male adult services for the ladies, then I thought maybe they are promoting an adoption agency, and finally the soap. Oh, and I also thought they making fun of the man’s sexual orientation but no they were just trying…
