Here is a heart-warming montage put together by Target and Deutsch LA where they string together clips of college applicants’ reactions to the news they’ve been accepted into various colleges they applied to.  It’s a simple concept, illustrated on the faces of these kids. As the copy states, “Every kid deserves this moment.” I can honestly say there isn’t anything quite like the feeling you get when you learn that you have been accepted into the school of your choice. Target has been known for its donations to k-12 educational causes so the colligate angle works well for the “Big Red Machine.” As a side note, Target has already committed…

This truck yields for no one! After Nike Football’s MRAP-inspired promotional vehicle and its Transformer Mobile Retail Store, Jordan Brand will be introducing a new addition to its vehicle fleet – the Rise Above Truck. Covered in matte black motif along with an oversized Jumpman logo, the Truck is quipped with outdoor speakers and lights for those quick pick-up games. On board are also measuring instruments, including a vertical jump sensor, as well as countless pairs of Jordan Super.Fly.  The Jordan Brand – Rise Above Truck will be making stops at basketball venues cross country this summer. To follow its movement, simply sign up for Jordan Brand Twitter profile at @jumpman23. ViaRead more at: http://kissmyblackads.blogspot.com/2012/07/jordan-brand-rise-above-truck.html

There are two primary reasons to love the Olympics: the games inspire a swell of national pride and a deluge of epic hero’s-journey ads. With their superhuman efforts, both athletes and their sponsors encourage Olympic watchers to live more fully, conquering their daily obstacles.  Lift the groceries higher! Cross the street faster! The latest spot from Visa’s Go World campaign, which we’ve been told has yet to air, contributes to the uplifting nature of our favorite worldwide competition. Created by BBDO Brazil, the ad invites viewers to “just think of the cheers if lightning strikes twice.” Consider the roar if, in the time it takes lightning to strike, Michael Phelps wins another…

An anonymous reader that uses the screen name Snootchyboochiez,provided me with crediting information for the Dove commercial discussed in the “Dove- Only You” post. Also, I believe the ad agency for this spot is SapientNitro, New York. Commercial Credits:Model: Janelle Fishman, an Israeli  model (Update)Director (from C-Entertainment): Vittorio SaccoDirector (from The Sweet Shop): Kathi ProsserGroup Account Director: Lance PorigowChief Creative Officer: Kathy DelaneyCopywriter: Susan PhuvasitkulArt Director: Rachel DonovanSenior Agency Producer: Erika BestEditor (from White House Post): Russell IckeHead of Production: Andy WilcoxBusiness Affairs: Jen KurtzmanAccount Supervisor: Riyhana Bey Best,-A.B.

Here are a few of Inside That Ad’s favorite ads from this year’s Cannes Lions festival. The featured ads below were among the top print ads—the Grand Prix and gold winners from the Press Lions contest. Once, again in this post I only display four ads and the agencies that created them—staying true to Inside That Ad’s mission. Agency: JWT, Shanghai, China Client: Maxam, A Chinese toothpaste Brand Copy on Ad: Don’t let germs settle down   Agency: JWT, Shanghai, China Client: Maxam, A Chinese toothpaste Brand Copy on Ad: Don’t let germs settle down Note: The second shows more detail in the ancient ruins created on this tooth. Agency: BBH, London Client: Axe Agencies: Fabrica,…

Expedia.com this week introduced a new brand campaign—its first work from new agency 180LA—under the theme “Find yours.” The effort kicks off with an anthem spot stitched together entirely from user-generated content, featuring video footage from people’s travels. It’s the beginning of an extensive campaign by the world’s leading online travel agency to move away from the nuts and bolts of travel booking (the previous tagline was “Where you book matters”) and into more aspirational territory focused on “the transcendent bliss of the perfect vacation.” All the user-gen content—photos, videos and stories—will endeavor to explain how seeing the world has transformed the travelers as people. Beyond the anthem spot, Expedia…

Description: Who’s the all-time greatest creative man or woman in advertising? Your vote decides in this sweet 16 tournament to determine the Creative King or Queen of Advertising. Check it out here. https://sites.google.com/site/mayuradocs/PinIt.png To Read more go to: http://kissmyblackads.blogspot.com/2012/06/adversaries-bracket-styled-ad-fight.html

On the eve of the Wimbledon mens final I thought I would share with you some tennis ads that are considered to be some of the “most viral” spots on the net. In a 2008 Nike tennis ad campaign, Rhys Darby from Flight of the Conchords teaches Roger Federer about the secrets of playing a magical air guitar. It turns out Federer was better then expected. The second Nike spot with Federer and Rhys Darby, this one shows an outstanding display of tennis and house crashing. As you all know, Nike’s ad agency is Wieden + Kennedy. Best,-Abdallah

The Maarwan Youhnis advertising parody series takes a clever jab at popular companies by remixing their logos with that of other easily recognizable ones. Using Apple, Louis Vuitton, Red Bull, Blackberry and McDonald’s, the artist compiled several fake campaigns using each company’s claim to fame against them in a satirical manner. Red Bull, for example, is chastised for not actually giving its customers wings that allow them to fly. Youhnis’s rendition of an advertisement for the company shows a woman falling onto a car after unsuccessfully attempting to fly when drinking the energy drink. Louis Vuitton is mocked for its extremely high price point through the artist’s creation of faux…