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    The Flashy First Ad for the Xbox One X Wants You to Feel the 4K Console’s ‘True Power’

    Friday, October 27th, 2017 / No Comments

    Xbox One X, the Microsoft product touted as “the most powerful console ever made,” continues to roll out advertising that’s so cinematic it might even lure adrenaline-junkie non-gamers into the fold. A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds of nonstop action. It compellingly makes the point that you can be part of this immersive world, if you have $500 to plunk down on the 4K gaming console when it launches Nov. 7. The ad, like the product reveal video from agency Ayzenberg Group first shown at E3 a few months ago, takes pains to be…

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