Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture
Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day—the Patriots-Falcons NFL game Sunday night on NBC (8:30 p.m. ET), a rematch of February’s Super Bowl; and the Season 8 premiere of The Walking Dead on AMC, also airing Sunday evening (9 p.m. ET). For the Patriots-Falcons game, Bud Light has made “The Hero’s Return,” a spot in which a guy returning from a trip to the concessions…
