Acura Takes Road less Traveled with Anime Product Integration
Acura is taking the “road less traveled”d by venturing into product integration with its new Anime series promoting its luxury performance cars and the reborn Type S badge. On January 20th of this year, the brand launched Chiaki’s Journey, a four-part anime series that follows an up-and-coming driver named Chiaki and her wise uncle Noboru. All the while Acura’s lineup of present and future cars are taking center stage in this anime world of car racing. The NSX, TLX and MDX Type S model vehicles are literally placed in the series as if they were real models, and viewers can catch the upcoming 2023 Integra in plenty of instances, as…
Dunder Mifflin Gets a Super Bowl Ad
I was amazed to read that the fictional paper company from the popular TV show “The Office” has become a real company. It became a real company when NBC teamed up with Quill (part of Staples) to market real Dunder Mifflin paper according to AdFreak. The paper became a real product in 2011 and now they are expanding their product lines. Anyway, more good Dunder Mifflin paper, they are getting their own Super Bowl ad. The brand is Crowdsourcing their first TV ad. Dunder Mifflin has teamed up with crowdsourcing platform Tongal to create the ad. Client: Dunder Mifflin via Quill Agency: Crowdsourcing & Tongal Best, -A.B.
