Nike Tells People, For Once, Don’t Do It
Nike, one of my favorite shoe brands of all time, recently released an ad calling on all Americans not to do what their brand usually tells them to do. Instead, one of the nation’s leading athletic apparel companies called on individuals to not turn their back on the painful issue of racism in the United States. The ads themselves are a series of simple yet powerful statements set on a black background. The comments themselves are a series of cowardice or adverse actions that we should not do. For example, don’t pretend there’s not a problem in America. Don’t turn your back on racism. Don’t accept innocent lives being taken…
Origin Stories of Famous Logos
About a week ago I read a very interesting story about some of the most famous fashion logos in the world–their origin stories if you will. I thought this should definitely be shared with Inside That Ad’s audience. Without further ado, let’s explore some of these famous logos. Lacoste René Lacoste and his tennis coach Alan Muhr made a bet involving a crocodile-skin suitcase. Mr. Lacoste didn’t win the bet but a journalist gave him the nickname “The Alligator.” American artist Robert George brings the crocodile logo to life in 1927. Burberry In 1901, the brand held a competition to find a new logo. The winning design: a mounted knight…
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Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, Tatyana McFadden. Let’s be honest, Nike has a long history of highlighting the accomplishments of extraordinary athletes both male and female. In this amazing spot, they focus on the emotional outbursts of female…
Nike’s New Nothing Beats a Londoner
Some Nike commercials are as memorable for their camerawork, and the way they’re shot, as for their celebrity stars or message of inspiration. Guy Ritchie’s stunning 2008 spot “Take It to the Next Level” immediately comes to mind. A decade later, the brand’s newest effort from Wieden + Kennedy London, titled “Nothing Beats a Londoner,” is likewise technically breathtaking, in part thanks to the efforts of Riff Raff directors Megaforce. Originally posted on Adfreak
Nike with the World’s Fastest Commercial
The shoe giant Nike recently created the fastest commercial ever advertising their newest Zoom Air sneakers. the spot features some of the world’s best athletes doing what they do best at lightning speed. That lightning speed is demonstrated via time lapse video technology of course. Let me know what you think of the spot down below. The spot was created courtesy of an agency with one of the funniest names I’ve ever heard of “Must Be Something” also based out of Portland. Being in close proximity to your client must provide extra incentive to produce outstanding work. Anyway, let me know what you guys think of the commercial that incidentally takes…
