Macintosh: The Computer for the Rest of Us
Here is another advertising treasure I recently discovered, a 1984 Macintosh commercial that featured former Microsoft CEO, Bill Gates. It’s actually not a commercial but a promotional video that featured the billionaire. I believe it is the Apple II being featured, its biggest selling points according to the promo video? The GUI interface and the pointer mouse. Can you believe how time just flies? Now we have 10 times that power in Android and iOS phones. It can be argued that Jobs and Gates worked together popularizing the Mac, specifically thanks to Apple’s exclusive deal with Microsoft for Excel early on, but Gates and Jobs hardly “worked together, creating the…
Microsoft Shines a Light on Disability with For the Win Super Bowl Commercial
Hello World, I was extremely disappointed with the final result of the Super Bowl game this past Sunday. As you probably have already figured out I was rooting for the Los Angeles Rams, who came up short this year. The game was so boring that one of the commentators actually called it the Snooze Bowl. On the other hand, the commercials did not disappoint. Microsoft’s ad titled: “For the Win” I believe really pulled at America’s heartstrings this year. The Campaign The “For the Win” campaign began during the holiday season and was extended to Super Bowl Sunday. The tech giant’s ad focused on gamers. Specifically, its efforts to help children with disabilities game.…
Microsoft: We Will Continue Our Scroogled Campaign “As Long As Google Keeps Scroogling People”
Despite rumors to the contrary, Microsoft’s Scroogled campaign is long from over. Earlier today, a number of publications picked up on a comment by Bing Search Director Stefan Weitz who told KQED that the campaign is “about finished.” Now, however, a Microsoft spokesperson has told us that this is not true and that we should “stay tuned for the next chapter.” Here is the full statement from Microsoft: “Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited…
