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  • agencies,  Campaigns,  Creative,  Super Bowl

    Conspiracy Behind ‘Elevator’ Super Bowl Ad

    Wednesday, February 13th, 2019 / No Comments

    Every year a week after the Super Bowl there seems to be some controversy with a commercial that turns into an advertising industry conspiracy theory. This year is no exception. We are all familiar with the Hyundai commercial created by Innocean where Jason Bateman, the star of Netflix original show “Ozarks” plays the operator of an elevator from hell, taking unfortunate passengers to all sorts of awful places like jury duty and a vegan dinner party before they saw the white light in the form of Hyundai’s Shopper Assurance service. See the ad below, it was featured in Inside That Ad’s 2019 Super Bowl Central. Three days ago, I discovered from AgencySpy that…

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    Abdallah Anwar

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