• Advertising,  agencies,  Creative

    Etisalat Commercial Looks Like an MTV Video

    My wonderful wife turned me on to this ad for Etisalat. Etisalat is a multinational Emirati based telecommunications services provider, currently operating in 15 countries across Asia, the Middle East, and Africa. I wanted to discuss the ad here on Inside That Ad because I believe it’s my first time seeing an ad that I confused with a music video. You don’t find out that it is actually advertising a product until the end of the commercial. All the scenes are not in any sort of sequence, there is a slogan and everyone in the commercial is dancing in some fashion. Commercial Description The commercial also features a fight scene…