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  • Advertising,  Campaigns,  Creative

    Nike’s Dream Crazier Ad Teaches Us to Strive for More

    Wednesday, February 27th, 2019 / No Comments

     Nike, the absolute god of all sports apparel has unveiled its follow-up, a 90-second ad narrated by Serena Williams set to air during last Sunday’s Academy Awards ceremony on ABC. The spot, from Wieden + Kennedy in Portland, not only champions the accomplishments of female athletes but serves as a call to action, telling viewers to “Dream Crazier.” My favorite part was the fact that they included an athlete with a disability, a fellow U of I alumni, Tatyana McFadden. Let’s be honest, Nike has a long history of highlighting the accomplishments of extraordinary athletes both male and female. In this amazing spot, they focus on the emotional outbursts of female…

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    Abdallah Anwar

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