• Advertising,  agencies,  Art

    Nissan’s Groundbreaking 4-Hour Animated EV Ad Captivates Millions

    peaceful rider

    Eight million people actually enjoyed an animated advertisement for an electric vehicle. I wouldn’t believe it unless I saw it. The journey began in April, featuring this relaxing endeavor, which apparently held therapeutic benefits for several viewers. This project was created for the instrumental YouTube channel Lofi Girl, featuring artwork by the Los Angeles-based studio Titmouse. In fact, it might just be the sole promotional video you’d willingly watch repeatedly, all four hours of it especially if you are studying or just relaxing. Well done, Nissan (a sentence we never imagined penning). I almost didn’t realize that it was an advertisement for the car company. That’s when an ad is…