Sorry for the delay in this weeks’ blog post but an idea for a new post literally just hit me in the face. Did you all know that there was such a thing as ‘Pitvertising’? Reportedly, deodorant manufacturer Right Guard has created an armpit-based method of advertising which has cleverly been dubbed Pitvertising. This is where street teams (a.k.a. guerilla marketing) are going out in public with clothing that has sewn-in video screens that constantly stream Right Guard ads. The goal is to obviously place Right Guard products top of potential consumers. Viral Video Here is a video that went viral. I do think this tactic is just a fad…