Apple Event March 8
Yesterday Apple announced its first event of 2022, set to take place next Tuesday, March 8th, 2022. Featuring the tagline "Peek Performance." Along with a newly designed image for the event, a set of nested Apple icons in yellow, orange, red, pink, and purple shades.
Conspiracy Behind ‘Elevator’ Super Bowl Ad
Every year a week after the Super Bowl there seems to be some controversy with a commercial that turns into an advertising industry conspiracy theory. This year is no exception. We are all familiar with the Hyundai commercial created by Innocean where Jason Bateman, the star of Netflix original show “Ozarks” plays the operator of an elevator from hell, taking unfortunate passengers to all sorts of awful places like jury duty and a vegan dinner party before they saw the white light in the form of Hyundai’s Shopper Assurance service. See the ad below, it was featured in Inside That Ad’s 2019 Super Bowl Central. Three days ago, I discovered from AgencySpy that…
Microsoft Shines a Light on Disability with For the Win Super Bowl Commercial
Hello World, I was extremely disappointed with the final result of the Super Bowl game this past Sunday. As you probably have already figured out I was rooting for the Los Angeles Rams, who came up short this year. The game was so boring that one of the commentators actually called it the Snooze Bowl. On the other hand, the commercials did not disappoint. Microsoft’s ad titled: “For the Win” I believe really pulled at America’s heartstrings this year. The Campaign The “For the Win” campaign began during the holiday season and was extended to Super Bowl Sunday. The tech giant’s ad focused on gamers. Specifically, its efforts to help children with disabilities game.…
Gillette Commercial & Me Too
Hello World, A few days ago I saw a Gillette commercial that I thought was about bullying at first glance. And it was, but the topic that the commercial really focused on was the #me too movement that we all must be conscious of in a time sexual harassment and bullying is more out in the open. But grabbed my attention is that they incorporated the within the ‘The Best a Man Can Get’ campaign which has turned 30 this year. “The Best a Man Can Get” during Super Bowl XXIII in 1989 with a BBDO campaign promoting its Atra razor line. Now we live in a different kind of…
Toyota’s Championship Game
Toyota really scored big with this “Championship Game” commercial The spot features two sisters learn the meaning of sportsmanship when they attend their father’s wheelchair basketball game, nervously watching as he gets knocked to the ground by an opposing player, and then witness the dejection in his eyes after his team is defeated. As they are about to leave, he rolls over to the man who knocked him down and shakes his hand. It really appeals to the audience’s emotions, a tried and true tactic when advertisers feature “disability” in their advertising. The spot, can be credited to Saatchi & Saatchi L.A captured passion, competitiveness and good sportsmanship, a…
