Burger King – A Day Without Whopper
If Burger King and McDonald’s can work together on a humanitarian ad campaign, why can’t the rest of the world? If you’re a fan of burgers, it’s no surprise that the competitors are often guilty of throwing serious shade towards one another in front of millions of eyeballs but for just one day they are working in unison for a common goal. Burger King, Argentina went one day without selling any whoppers in support of McDonald’s  with their annual fundraising campaign of donating $2 to Children With Cancer for every Big Mac and the signature burger that they sell. This seems to go over well with the public at…
Burger King Created Adverts From X-Rays of Customers
Burger King, a global brand is rolling out advertisements using real x-rays of injured customers. The customers apparently injured their jaws eating at a Burger King. Each ad includes an associated tweet about the injury. Personally, I’m still not clear how a brand could benefit when customers are injured while consuming their product? Can you answer that question in the comments section below? It seems to me that consumers would be turning away from the brand not being persuaded by its ads. The agency behind the new work is David São Paulo, which recently created a way for Burger King’s app users in Brazil to “burn” competitors’ ads and reveal…
Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt
Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it. Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK. It involves the Whopper Jr., as well as a high-school junior who’s being bullied in full view of BK’s patrons. Without further spoilers, check out the spot below. Read more on Adfreak.
