Fun Size’ Salads for Halloween? Dole Isn’t Sure How It Feels About That
“Fun size” salad packets from Dole would be the most sadistic “treats” to give youngsters on Halloween, almost certainly guaranteeing your trees will be festooned with toilet paper by the end of the night. Alas, you won’t be able to try it out. The image here is a Photoshop job by Adam Padilla, the founder of creative agency Brandfire. Still, Dole had a pretty curious reaction to Padilla’s efforts. Joining in the suddenly hot trend of friendly cease-and-desist letters, the food marketer playfully warned Padilla not to mess with its trademark again without talking to them first. But at the same time, it whipped some of its own “fun size” salad concepts—posting them…
Tom Steyer Even has Impeachment Banners appear on Skype
Last week I wrote about Tom Steyer’s Trump impeachment campaign efforts. Today, I discovered that his campaign even has unique banner ad placements. One of this unique ad placements includes a skyscraper banner that appears on a Skype chat window.
Bread Face Made an Ad for Jewelry While Mashing Her Face Into Baked Goods
You know you love yourself some ASMR content, that stuff of soft sounds that apparently result in ticklish little braingasms. But the cottage industry goes way further than mere whispers. Have you met Bread Face? The Bread Face blog launched in early December 2015, at which time her Instagram account swelled to over 20,000 followers. (She’s now at over 174,000.) The idea is simple: A lone woman in a room smashes her face into bread. It is almost as satisfying as watching Dr. Pimple Popper, except you won’t feel gross about being hungry after. Now, Bread Face has a classy sponsor: Sydney Garber, whose jewelry bedazzles her most recent face-mashing video for Garage Magazine, titled “Fine Dining.”…
Netflix and Google Made a Google Home Game for Stranger Things Season 2
Add Google to the list of companies that have a Stranger Things season 2 activation. Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie—all you have to do is say “Hey Google, talk to Dustin from Stranger Things” over the course of watching the second season. Players are asked questions about the new season, helping the characters progress in the game. Winners eventually get inducted into the Hawkins AV Club. Read more on Adfreak!
The Flashy First Ad for the Xbox One X Wants You to Feel the 4K Console’s ‘True Power’
Xbox One X, the Microsoft product touted as “the most powerful console ever made,” continues to roll out advertising that’s so cinematic it might even lure adrenaline-junkie non-gamers into the fold. A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds of nonstop action. It compellingly makes the point that you can be part of this immersive world, if you have $500 to plunk down on the 4K gaming console when it launches Nov. 7. The ad, like the product reveal video from agency Ayzenberg Group first shown at E3 a few months ago, takes pains to be…
Under Armour Finds a Remarkable New Ad Star in Teenage Refugee Olympian Yusra Mardini
She didn’t take home any medals, but her story was perhaps the most inspiring of the 2016 Rio Olympics.
Billionaires Impeachment Ad After World Series Game One
Today, I was watching game 1 of the World Series (Go Dodgers) and Tom Steyer’s (a billionaire) impeachment ad comes on my TV screen. Where he’s promoting a campaign to impeach the current, sitting President, President Donald J. Trump.
Burger King Reveals the Uncomfortable Truth About Bullying in a Remarkable In-Store Stunt
Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it. Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK. It involves the Whopper Jr., as well as a high-school junior who’s being bullied in full view of BK’s patrons. Without further spoilers, check out the spot below. Read more on Adfreak.
Six ways to Improve Your Millennial Marketing
According to the Pew Research Center, Millennials are the nation’s largest living generation. They are a age bracket that lack a long attention span; they crave experiences, activism, and constant connection. They are an age group that doesn’t settle, which means your marketing initiatives have to be a bit more creative in order to attract the right attention. If you’re a business that wants to attract millennials, but haven’t figured out how, these are some of the best tactics you can use to create a relevant relationship between your brand and Generation Y. Read more on Adrants
Bud Light Preps for a Special Sunday Night as It Tries to Make Ads That Break Into Culture
Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so. The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day—the Patriots-Falcons NFL game Sunday night on NBC (8:30 p.m. ET), a rematch of February’s Super Bowl; and the Season 8 premiere of The Walking Dead on AMC, also airing Sunday evening (9 p.m. ET). For the Patriots-Falcons game, Bud Light has made “The Hero’s Return,” a spot in which a guy returning from a trip to the concessions…
