Inside That Ad

On March 28th I wrote about the new ads being produced by Crispin Porter + Bogusky for the Windows platform to fight off the Apple marketing assault. The ads are still attacking the fact that Macs are still very expensive and aren’t available to everyone. In the ad above CP+B uses two kids, while in their first attempt they used the naive PC shopper “Lauren” who we found out later, is just an actress and probably not looking for a new PC. She probably went back home and got right on her top of the line iMac. I honestly don’t think these ads will make much of a difference in…

Just a quick update on a post I wrote a while back titled “The NBA Goes Back to College.” I found out through a comment on AdGabber, an advertising social network that those NBA Adidas ads were most likely done in-house. This is probably why the user claims there is an appearent lack of polish to the spots. I thought they were pretty good. But again, all this is just my humble opinion. Best,A.B.

I don’t know how many people recently visited the Enfatico Web-site, it’s actually pretty cool. It has a giant hammer right on the homepage with the agency name plastered right in the middle. I’m not exactly sure what the hammer is supposed to signify, maybe they hammer out ideas. But ironically enough they are being hammered into a division of Young & Rubicam. I could have guessed that from the very beginning of the agency’s life. I don’t think anybody can survive with just one client especially in the current economy. For those of you who don’t know, Enfatico does advertising strictly for the Dell brand. By the way I…

So I saw the ad above on another ad blog and as it turned it a condom ad. I have to tell you folks; I had to take a second look because at first I thought it was an ad for suntan lotion. I thought it was a great creative idea but people would have to take the time to think about what they are seeing in order to understand it. The ads I saw certainly grabbed my attention. By the way this ad was for a French condom brand named Hansaplast. Their agency is TBWA, Paris. The creative suggests the lady has been doing something naughty before coming to…

The spot above created by Goodby, Silverstein & Partners must have been Sprint’s gift to Twitter. What other reason could they have for giving them free product placement in their television spot that I believe is airing nationally. The spot gives a shout out to several Web 2.0 product and services such as YouTube and Google. The question is why are they doing this in a nationally aired spot? Are these other Internet companies helping pay for the spot? I read a few blogs that claim the mobile phone network provider wanted to show that their network and can be used for more then just making phone calls on the…

Dear Friends, Sport is something most of us have enjoyed at some point in our lives. Some of us even go on to compete at the highest levels of a particular sport. What most of us don’t realize is that if you have a disability, participating in sports can sometimes be out of reach no matter how well we perform. That’s why I’m asking for your help. I am the best in the sport of boccia in the United States. I also have cerebral palsy. I began competing in boccia when I was 10 years old. At an early age, I began showing real skill at the game and quickly…

The Burger King ad above will undoubtedly cause some controversy because of the way the used the little person actor. Some people may take offense with the commercial because it could be perceived as making fun of the disabled. The spot is promoting the new BK breakfast shots. I think the main message of the commercial is that it is saying even though the breakfast shots are small they still do the job of filling you up. Just like the farmer, even though he is small in stature, he is still a hard worker and gets the job done. The story of the spot seems a bit counterintuitive if you…

JWT NY

Apparently April 3rd is national cleavage day in New Zealand. I wouldn’t have found out about it if it wasn’t for one of my favorite ad blogs, Adfreak. According to the post it’s a day centered around bras and other partially scandalous clothing. The day was made popular via the popular social network Twitter. Much like the Adfreak blogger I too think the U.S. must hurry up and come up with a similar day. We can have a day where we all wear a special article of clothing. But I don’t think it needs to be anything that will offend anyone. Best,A.B.

Is it possible that Microsoft is trying to get into the spirit of March Madness with the ad above? Maybe I don’t have as good of a grasp on what quality advertising is, as I once thought. Why is the illustration above relevant to the product being advertised by the Redmond company? For those of you who don’t know, Microsoft Visual Studio is used for writing programs. How does the copy in the ad above make the connection related to monsters and basketball? Also, what does the illustration represent? Do the monsters represent viruses? My other issue is who exactly is the target audience for this particular print ad? By…