Inside That Ad

I wanted to discuss the T.V. spot above for Arby’s bacon cheddar roast burger in comparison to the Mercedes Benz post I wrote about earlier. Simply put the spot above is funny, it makes sense, and it’s memorable. In this spot it is easy to make the connection between the greasy burger and the missing four digits of the phone number. In the Mercedes spot what’s the connection between the monsters and the car itself? There may have been a connection I just couldn’t see it. Arby’s made the connection between the beautiful girl (Tori Praver) and the guy on the bench trying to get her number. The spot was…

I saw this Mercedes Benz spot on one of my favorite ad blogs (besides this one of course) but I don’t get it. The main scene focuses on the car, driving at night, from the point of view of the headlights. Then the car makes a stop in the road to kick out these monsters that appear in your dreams (or did they mean nightmares). My point is, what were they trying to say with this spot? Were they trying to say that the Mercedes is so comfortable that you would fall asleep behind the wheel? Well crashing your brand new Mercedes because you fell asleep behind the wheel will…

About three days ago, one of the readers of my blog alerted me to a new campaign by Adidas known as “Jersey Swap.” The campaign was designed to encourage women to show support for rugby in New Zealand. Adidas would like women to actively show their support for the 14 rugby teams. They could even have their two favorite players swap jerseys. You can get to the site by clicking here. Now here is where the sexual innuendos come in to play. After the players swap jerseys they don’t even put them on they simply drape them over one shoulder. Adidas even places a button on the site that makes…

I saw the above Pepsi Max spot during last night’s Laker game against the Jazz and must admit I fell out of my chair because of laughing so hard. The ad is more of a slapstick comedy routine versus true promotion of a product. Several guys from the commercial would have severe brain damage if the ad was “real.” I should probably feel bad for finding humor in grown men hurting themselves and then quickly proclaiming, “I’m good.” But doesn’t our culture condone watching people hurt themselves for our amusement? I mean that why the ad above is so funny, right? The ad agency is once again TBWA Chiat/Day, I…

Several months ago, on February 10th to be exact I wrote about Absolut and how it became the first distilled spirits company to have a commercial appear on prime time CBS owned station. The above spot is another commercial in the “Absolut World” campaign. In an “Absolut World” hugs and kisses are the currency of choice traded for real world items. The spot above is the UK version of the ad. To me, the spot seemed a bit “loving” which is not usually a word you would use to describe anything related to vodka. The song in the spot is “Money makes the World go Around” goes well with the…

I thought the spot above was extremely funny. It a parody on the Heineken commercial created by TBWA\NEBOKO in the Netherlands. Except in the Cleveland Cavaliers commercial they are screaming about shoes while the ladies in the other room are going wild about an engagement. I prefer the Cavs version a lot more then that of the beer brand. It a lot more humorous then its beer counterpart. I feel like I’ve seen so many beer spots that I’ve actully grown tired of them. But to see a pro sports team making fun of themselves, that’s not something you see everyday. The one thing I can’t find about the Cavs…

The ad above appeared on another advertising blog around the 16th of this month but I thought the execution was so unique I had to discuss it in my own blog. The image above would be considered out-of-home advertising. The sponsor for this ad was Silk Soft. The message that Soft Silk was trying to communicate is that their tissue is 100% recycled. I’m not sure if recycled toilet paper is such a good thing. I’ve heard that Starbucks recycles cups and if you do a DNA test on a recycled used cup, you will more then likely find the DNA of more then just the last user. Obviously, this…

David Beckham is in another ad, what do you know. This time it isn’t an underwear ad it is for Moterola. I like the ad because its drawing inspiration from the classic Terminator movies. What purpose do these Becham ads serve except for being eye candy for the ladies? The TV spot above barley shows the product. The ads must have taken some heavy Photoshop work at the semi-comp and comp stage from the people at Ogilvy Advertising, UK. But I am sure they knew they needed to take full advantage of Beckham’s star power. His endorsement of the Aura phone by Motorola gives it tremendous credibility. I don’t know…

I saw the Team Hoyt billboard ad driving around town in Los Angeles and began to wonder why the ad was created. First, you should know that Dick and Rick Hoyt are a father and son team that competes in marathons together. The catch is Rick Hoyt is confined to a wheelchair. His dad pushes him in his wheelchair through every marathon or triathlon race they enter. The story inspires just about everyone that hears about it. The billboard was created on behalf of the Foundation For A Better Life (FLB). The organization’s mission is to “Encourage adherence to a set of quality values through personal accountability and by raising…

On March 28th I wrote about the new ads being produced by Crispin Porter + Bogusky for the Windows platform to fight off the Apple marketing assault. The ads are still attacking the fact that Macs are still very expensive and aren’t available to everyone. In the ad above CP+B uses two kids, while in their first attempt they used the naive PC shopper “Lauren” who we found out later, is just an actress and probably not looking for a new PC. She probably went back home and got right on her top of the line iMac. I honestly don’t think these ads will make much of a difference in…