Inside That Ad

I saw the ad above on Adfreak and I just had to write about it. Why, you ask? Because the featured model is missing a limb, it is extremely rare that a person with a disability is featured in an ad that doesn’t scream, “Pity me.” Granted the ad was created for a campaign to help raise awareness about disability issues in the French speaking area of Belgium. But be honest, disability isn’t the first thing you thought when you saw the ad? As somebody with an advertising background and a disability I was extremely proud of this ad. The advertisement—placed in newspapers and postcards distributed in restaurants around Brussels.…

Gap reverted back to its original logo after an uproar from the online community only a week after making the initial change. The new logo was created by New York agency Laird & Partners. Now, trademark registration of the original Gap logo went through in 1972. But I can find out for certain who exactly designed the original iconic logo. So I’m going to assume the founders Donald G. Fisher and Doris F. Fisher designed it. People expressed their displeasure with the company by posting messages on Facebook and Twitter. People hated the ne logo, so much that a site called Design Your Own Crap Logo was created. Best, -A.B.

VIP Medicum, a beauty clinic in Tallinn, Estonia pulled off a controversial marketing stunt in the video you see above. They hired models to act as the “Before” and “After” result of their weight-loss program. Now, I realize that before and after photos are a standard in weight-loss advertising but to use real people? From what I understand the “Before” model didn’t mind but I think all that really means is that she really needed the money from her job. The models were required to hand out brochures for the clinic. I wonder if each model handed out the brochure for their own body type? You know what I mean,…

The spot above was creatively executed it really rubbed me the wrong way. I guess I didn’t think it was appropriate to use explicit signs of social injustices to promote diversity in your creative department. I am sure that it grabbed the viewers attention due to the shock value, and I don’t think to many of today’s younger generation has been exposed to such a large compilation of signs with clear messages of social injustices. The client for the ad is the Spectrum Speaker’s Program, a program to promote racial diversity in an ad agency setting. The ad agency behind the spot is DDB Dallas. By the way, I thought…

For the life of me, I can’t find out for sure who the ad agency behind the Taco Bell/ Yankees spot shown above is. I think it’s either TBWA Chiat/Day or DraftFCB but again I am not sure. If anyone knows for sure please leave a comment below. If you’ve watched any preseason baseball on TV then I’m sure you have all seen it at least once. The whole idea behind the spot is that they use a baseball metaphor to present the joke behind the spot. In the spot the rookie can’t finish the job of eating the whole Chalupa so the manager (Joe Girardi) pulls the rookie out…

Here is my Technorati blog claim token number 26RWN2BTZXUN. Best, -A.B.

Mercedes got the “calligraffiti” artist Niels Meulman to create a work of art using the car above as a canvas to commemorate breast cancer awareness month. The artist wrote hundreds of women’s names on the car. Best,-A.B.

The ad you see above has officially become my number one most hated type of ad. Here are just a few of my reasons: It pops up unexpectedly when opening up an app on your iPhone. It covers the whole screen making you uncertain if you are looking at the app or the app has crashed unexpectedly. The close this ad button is usually within the smallest area of the screen. On the iPhone in particularly the close button is hard to push because of the lack of physical buttons. Trying to close the ads sometime cause you to accidentally launch the ad. This is known as a miss-click and…

Image via Adfreak His name is Rich Will Wanket. He works in real estate and he is responsible for the advertisement above, published in July in the local edition of The Onion. The man featured in the ad is the man who created it. He has an extremely unique name and he decided to publish an advertisement that uses his name’s masturbation innuendoes to gain recognition for his company. The ad got him a lot of recognition but his real estate company didn’t appreciate it and promptly fired him.  The real estate company stated that, “It is not a message reflective our brand.” Let me ask you guys something. We all…

Yesterday, September 30th marked the 50th anniversary of the Flintstones cartoon. This was brought to my attention when I visited Google’s homepage and saw that they had put up a Google Doodle featuring a Flintstones theme. Yes, I know that it would have been better if I’d discussed this post on the day of the anniversary but it just couldn’t be done I was taking the GRE. The design is below. Upon further research I discovered that the Flintstones were not a children’s cartoon when they were first aired. The Flintstones were actually an adult sitcom much like The Simpsons and Family Guy. I know what you all are thinking…