Inside That Ad

Anheuser-Busch packaged Bud Ice in long-necked bottles made to look like, in my opinion, a penguin. The beer company selected the San Francisco-based ad agency Goodby, Silverstein, & Partners, which in turn developed the ads above. “The Oh, and Beware of the Penguins” campaign first aired during the 1996 Super Bowl. The first commercial that aired got such a positive reception that the campaign continued to for the next two years. The stars of the campaign are sinister penguins whose objective is to scare people and take their Bud Ice. These penguins would go to the extremes to steal people’s Bud Ice. These spots apparently succeeded with target audience of…

How in the world can anyone tell that this spot is advertising an airline, JetBlue. They are promoting the fact that they give customers the option of keeping the whole can of soda (Yes, it’s their only selling point in this spot). Never mind the problems the airline had with holding customers hostage for over 11 hours on the tarmac and the angry flight attendant (Steven Slater) who cussed out a passenger and deployed the evacuation slide to quit his job. No, not JetBlue they want to focus on giving out full cans of soda to their customer. I honestly wanna know, did they really conduct a focus group and…

Since Apple is through thrashing Microsoft with their famous “Get A Mac” campaign created by TBWA Chiat/Day. Microsoft tries to one up its rival with its new campaign. The new campaign points out the lack of Blu-ray in even the latest Mac currently available in the market. I am almost 100 percent positive that in subsequent they will point out features available in Windows 7 that the Mac doesn’t currently have. Oh, and the ad agency for Microsoft is CP+B. Best,-A.B.

The track above is by Snoop Dogg, Dr. Dre, and D’Angelo. People, who now have a major impact on advertising, pop culture and what’s cool in my opinion at least. I put this post cause I liked the song and video very much, wanted easier access to them. This post is once again thanks KMBA. Best,-A.B.

You may or may not know that ITA’s first blog post involved the E*Trade babies. So showing you that the campaign is still going strong brings a smile to my face. I believe the creative responsibilities still fall on Grey Worldwide. E-Trade has been with Grey since 2007. Yes, the commercials still stick in people’s minds. There really isn’t much else for me to say except “Milka What!” Best,A.B.

This is an old spot, 2008 to be exact but some scenes have actually happen to me and some I hope are yet to come. The agency behind this spot is SEK & GREY, Finland, Helsinki. In other words this spot reminds me of me (sort of). The spot is for Fonecta, a service for marketing calls and apparently identifies unknown calls for you via text message. Best,-A.B.

There isn’t anything particularly special about the creative execution of the ad above. The product isn’t all that special either but it does provide a little education on advertising history. For years I thought the little girl that is the face of Wendy’s was simply a logo designed to attract people to the restaurant chain but nope it’s Dave Thomas’s daughter. In the spot above she’s back “in real life” promoting Wendys’ new product lovingly called Dave’s Hot ‘N Juicy Cheeseburger. In the spot Wendy (the real person not the logo) states that since her father named the restaurant chain after her, she named the new menu item after her father,…

So, if you haven’t heard Old Spice and their advertising agency Wieden + Kennedy came up with this awesome television campaign that became extremely popular. I mean, viral marketing popular, because after the initial TV spots aired, the main character played by Isaiah Mustafa responded to fan questions through short videos through YouTube, Facebook, and Twitter with the same humor used in the original commercials. That sport of interaction made the campaign extremely popular and it might have worked, you can see the video case study in my post: “The Man Your Man Could Smell Like.” Click on the image above, see if you notice the similarities. So, here comes Brut,…

The new Microsoft Windows 7 phone campaign, by Crispin Porter + Bogusky, shows things happening to people that make them go “Really”? Meaning, the things that are happening to them are so, utterly unbelievable they can’t believe it actually happened which makes them exclaim, really? Some of the example scenarios from the spot include viewing your phone while in the shower, dropping your phone in the urinal because of texting while in the men’s room, but texting while giving a message has to be my favorite only because saying “really” at a time like that seems truly appropriate. Although I have to say advertising is supposed to present your product…

The spot above is a continuation to the Aussie Rum post I discussed 6 days ago. Enjoy! Again, the ad agency is Leo Burnett, Sydney. Best,-A.B.