Inside That Ad

JadeBlox Softwareis a mobile application and game development company, started by Ahmad Anwar, my brother. I put a short game play video up on YouTube that I would like to share with everyone. Download Sky of Arrows right now! We are having a CONTEST Drawing. We want as many people as possible to: 1.     Download the game. 2.     Submit a review on Sky of Arrows in its iTunes page. 3.     Leave your iTunes screen name with a comment on Jadeblox’s YouTube pageso that we can find your review. 4.     You will be entered in a drawing to win a $25 iTunes gift card. So please, help up spread the word…

I am sure you’ve all seen it by now, the new advertising reality show “The Pitch” on AMC. Yes, I’ve watched and will continue to do so because I love anything to do with the ad business. But they really do dumb-down the business and make it seem like everyone can do it. I’ll elaborate, the only thing they are the two competing agencies sitting around discussing ideas. While simply glancing over all the other elements, preparation, and creation that actually goes into making an advertising new business pitch. Finally, they don’t really focus any department but they don’t discuss account management. Yes, I am a little bitter I guess.…

The spot above, a PSA ad for the Canadian Paralympic Committee takes the cake for inspiring storytelling. And with the Paralympic only being about six weeks away I thought I’d share. The spot uses amputee runner Alister McQueen races around a track at night, initially he only dodges wheelchairs but as he progresses through different elements of a car accident.  For example, he runs through a rehabilitation room, a trauma ward staffed with medical personnel and even a row of emergency crews. Interestingly, the PSA was filmed in one continuous shot to accomplish the project quickly due to threats of rain. As for the order of events, the ambulance crews…

Here is an interesting ad that I thought I thought I’d share with you all today. What you see above is the original print advertisement that introduced the McDonald’s Big Mac to the world way back in 1969. This print ad was created by the D’Arcy Advertising agency in St. Louis. The agency quit the account that same year to focus on their much larger client at the time Standard Oil but not before introducing America to the Big Mac. McDonald’s later hired Paul Schrage, the D’Arcy media buyer working on their account. Well, here is to keeping America fat since 1969.  I found this ad thanks to Ads of…

Did you guys know that the famous Kevin Costner was in a Apple commercial? Not only was he in an Apple commercial, he was in commercial promoting the Apple Lisa II. Yes, the machine that was originally named for Steve Jobs’s daughter Lisa As you all know, TBWA Chiat/Day designs most of Apples’ commercials. Best, -A.B.

The commercial above has one major flaw with the flow of the storyline. The couple above, who wanted to save a little money on a home security system by getting a panther instead will never, ever sleep again! Unless they want risk becoming a delicious meal for they’re new, and “hungry” home security system. Yeah, I bet they are wishing for the Geico insurance plan now. This has to be one of the most creatively executed insurance commercial that I have ever seen I have to take my hat off to the Marin Agencyfor this creative execution. Best, -A.B.

So, does anyone know if the spot for Fiat above is actually a preamble for a porno? I realize that sex sells, but can you be anymore obvious? The spot does try to tell a story about a man lusting after the Abarath, to the extent that he actually visualizes the beautiful Catrinel Menghia. She does a great job of acting the role of the temporarily angry, Italian woman. By the way, Menghia is actually Romanian.  The element that I think really saves the spot is the one sided Italian conversation between the two characters.  A rough translation of the conversation is as follows: “What are you looking at? Uh? What are you looking…

I know that this post is 13 days overdue, but better late then never, right? Every advertising blog has to discuss the commercials of the biggest advertising event of the year, the Super Bowl. Those of us who were faithful to Patriot Nation had hoped that advertisers would have a better night. But unfortunately only a few advertisers produced anything of note, all the rest should have kept their checkbooks in their pockets. So without further ado, here are ITA’s favorite Super Bowl spots. Note: I only discuss a few spots because there only a few spots that I feel are worthy of a discussion. The Tease – Oikos Yogurt…

Hello World, Inside That Ad Business Card, what do you guys think? Leave your comments below!Best,-A.B.