Inside That Ad

There are two primary reasons to love the Olympics: the games inspire a swell of national pride and a deluge of epic hero’s-journey ads. With their superhuman efforts, both athletes and their sponsors encourage Olympic watchers to live more fully, conquering their daily obstacles.  Lift the groceries higher! Cross the street faster! The latest spot from Visa’s Go World campaign, which we’ve been told has yet to air, contributes to the uplifting nature of our favorite worldwide competition. Created by BBDO Brazil, the ad invites viewers to “just think of the cheers if lightning strikes twice.” Consider the roar if, in the time it takes lightning to strike, Michael Phelps wins another…

An anonymous reader that uses the screen name Snootchyboochiez,provided me with crediting information for the Dove commercial discussed in the “Dove- Only You” post. Also, I believe the ad agency for this spot is SapientNitro, New York. Commercial Credits:Model: Janelle Fishman, an Israeli  model (Update)Director (from C-Entertainment): Vittorio SaccoDirector (from The Sweet Shop): Kathi ProsserGroup Account Director: Lance PorigowChief Creative Officer: Kathy DelaneyCopywriter: Susan PhuvasitkulArt Director: Rachel DonovanSenior Agency Producer: Erika BestEditor (from White House Post): Russell IckeHead of Production: Andy WilcoxBusiness Affairs: Jen KurtzmanAccount Supervisor: Riyhana Bey Best,-A.B.

Here are a few of Inside That Ad’s favorite ads from this year’s Cannes Lions festival. The featured ads below were among the top print ads—the Grand Prix and gold winners from the Press Lions contest. Once, again in this post I only display four ads and the agencies that created them—staying true to Inside That Ad’s mission. Agency: JWT, Shanghai, China Client: Maxam, A Chinese toothpaste Brand Copy on Ad: Don’t let germs settle down   Agency: JWT, Shanghai, China Client: Maxam, A Chinese toothpaste Brand Copy on Ad: Don’t let germs settle down Note: The second shows more detail in the ancient ruins created on this tooth. Agency: BBH, London Client: Axe Agencies: Fabrica,…

Expedia.com this week introduced a new brand campaign—its first work from new agency 180LA—under the theme “Find yours.” The effort kicks off with an anthem spot stitched together entirely from user-generated content, featuring video footage from people’s travels. It’s the beginning of an extensive campaign by the world’s leading online travel agency to move away from the nuts and bolts of travel booking (the previous tagline was “Where you book matters”) and into more aspirational territory focused on “the transcendent bliss of the perfect vacation.” All the user-gen content—photos, videos and stories—will endeavor to explain how seeing the world has transformed the travelers as people. Beyond the anthem spot, Expedia…

Description: Who’s the all-time greatest creative man or woman in advertising? Your vote decides in this sweet 16 tournament to determine the Creative King or Queen of Advertising. Check it out here. https://sites.google.com/site/mayuradocs/PinIt.png To Read more go to: http://kissmyblackads.blogspot.com/2012/06/adversaries-bracket-styled-ad-fight.html

On the eve of the Wimbledon mens final I thought I would share with you some tennis ads that are considered to be some of the “most viral” spots on the net. In a 2008 Nike tennis ad campaign, Rhys Darby from Flight of the Conchords teaches Roger Federer about the secrets of playing a magical air guitar. It turns out Federer was better then expected. The second Nike spot with Federer and Rhys Darby, this one shows an outstanding display of tennis and house crashing. As you all know, Nike’s ad agency is Wieden + Kennedy. Best,-Abdallah

The Maarwan Youhnis advertising parody series takes a clever jab at popular companies by remixing their logos with that of other easily recognizable ones. Using Apple, Louis Vuitton, Red Bull, Blackberry and McDonald’s, the artist compiled several fake campaigns using each company’s claim to fame against them in a satirical manner. Red Bull, for example, is chastised for not actually giving its customers wings that allow them to fly. Youhnis’s rendition of an advertisement for the company shows a woman falling onto a car after unsuccessfully attempting to fly when drinking the energy drink. Louis Vuitton is mocked for its extremely high price point through the artist’s creation of faux…

Today being two days after Independence Day I wanted to share one of my favorite patriotic advertisements. The spot below was created by Wieden + Kennedy for Levi’s featured a recording of the great American poet Walt Whitman reading his poem titled, “America”. I saw this ad on Adfreak. Hope everyone enjoyed his or her 4th. Anyway, thanks guys! Finally, please do me a favor and subscribe to by blog via the follow widget on your right, subscribe by email and if you are on any of the social media sites listed (also on the right) please connect and be social with Inside That Ad  Best, -A.B.

Did you know that Orbitz Worldwide has discovered the Apple Mac users spend as much as 30% more a night on hotels, according to our friends at Campaign Outsider. To that end the travel company is showing them more expensive travel options then those shown to their Windows PC counterparts. This effort by Orbitz demonstrates how tracking people’s online activities will generate tons of useful information to marketers in their quest to capture the consumers’ attention and of course their dollars. Now, also according to Campaign Outsider Orbitz isn’t showing the 2 groups different prices on hotels, but it tends to show Mac heads higher prices. As technology and cookie…

What’s the verdict on the Empower Network? I put together the video above to try to start a conversation about the network, is it just another online marketing scam or is it a legitimate online business opportunity? I want a constructive debate in the comment section below this post. The reason, I am considering posting some of Inside That Ad’s articles after joining the Empower Network. If I joined, I’d probably sign up for the $100 product right off the bat. A friend of mine told me that staying on the $25 level would be profitable, what do you guys think? Is it a scam or a legitimate online business opportunity? Anyway,…