Acura Takes Road less Traveled with Anime Product Integration
Acura is taking the “road less traveled”d by venturing into product integration with its new Anime series promoting its luxury performance cars and the reborn Type S badge. On January 20th of this year, the brand launched Chiaki’s Journey, a four-part anime series that follows an up-and-coming driver named Chiaki and her wise uncle Noboru. All the while Acura’s lineup of present and future cars are taking center stage in this anime world of car racing. The NSX, TLX and MDX Type S model vehicles are literally placed in the series as if they were real models, and viewers can catch the upcoming 2023 Integra in plenty of instances, as…
Gillette Commercial & Me Too
Hello World, A few days ago I saw a Gillette commercial that I thought was about bullying at first glance. And it was, but the topic that the commercial really focused on was the #me too movement that we all must be conscious of in a time sexual harassment and bullying is more out in the open. But grabbed my attention is that they incorporated the within the ‘The Best a Man Can Get’ campaign which has turned 30 this year. “The Best a Man Can Get” during Super Bowl XXIII in 1989 with a BBDO campaign promoting its Atra razor line. Now we live in a different kind of…
