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  • Advertising,  Art,  marketing,  movies

    Officially ITA’s First Movie Trailers

    Tuesday, February 13th, 2018 / No Comments

    Back in 2015, I announced that I would like ITA to get into movie trailers but after that post, which you can read right here, I dropped the subject. I haven’t thought about it again until I received my new MoviePass card last week. Therefore, I want to try again. Without further ado, the first trailer I want to share with you is for Molly’s Game. The movie is about Molly Bloom, a business savvy, former athlete who set up and ran a high stake poker game for actors, business tycoons, and star athletes. I’m sharing the trailer first because I love poker and anything about the subject as well as the…

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    A.B.

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  • Advertising,  marketing,  movies,  online advertising

    Netflix and Google Made a Google Home Game for Stranger Things Season 2

    Monday, October 30th, 2017 / No Comments

    Add Google to the list of companies that have a Stranger Things season 2 activation. Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie—all you have to do is say “Hey Google, talk to Dustin from Stranger Things” over the course of watching the second season. Players are asked questions about the new season, helping the characters progress in the game. Winners eventually get inducted into the Hawkins AV Club. Read more on Adfreak!

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  • Advertising,  marketing

    Six ways to Improve Your Millennial Marketing

    Tuesday, October 24th, 2017 / No Comments

    According to the Pew Research Center, Millennials are the nation’s largest living generation. They are a age bracket that lack a long attention span; they crave experiences, activism, and constant connection. They are an age group that doesn’t settle, which means your marketing initiatives have to be a bit more creative in order to attract the right attention. If you’re a business that wants to attract millennials, but haven’t figured out how, these are some of the best tactics you can use to create a relevant relationship between your brand and Generation Y. Read more on Adrants

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