Go humans go is the main theme for the new campaign by Quaker Oats, a division of PepsiCo. The campaign is intended to provide you with a lift. I am guessing they mean a boost in energy? The campaign will appear in three different media vehicles which include: television, print, online, outdoor, promotions, and events. Supposedly using Quaker Oats products will make you feel good about yourself. Apparently, we need advertising’s help in feeling good about ourselves in these poor economic times. Here is what I want to know, since when does Quaker Oats qualify as a replacement for good, old-fashioned ice cream? When someone is dumped by their significant…

The Full Tilt ad above was created by Wongdoody, an LA based ad agency. The way the ad was executed is outstanding because it requires the audience to take a second look to understand but the rest of the ad is an attention grabber that entice people to take a second look. Poker enthusiasts will absolutely love this ad. Wongdoody has several other executions in print and TV formats. All the ads employ famous poker players which makes them a believable authority. Best,A.B.

I love this ad by the Ad Council concerning children with Asthma. I love how expressive both the copy and the image, they go together so well. I saw this ad while shopping for jeans at a local mall. It was executed so well that I felt I had to take a picture with my iPhone. It wasn’t the best of “snaps” but it got the job done while I was in a crowded mall. This outdoor ad is part of a campaign sponsored by the U.S. Environmental Protection Agency is called No Attacks. The campaign will use many different advertising vehicles including: print, TV, outdoor, and and interactive. Interactive…

To get into the swing of March Madness Adidas came up with something pretty cool in my opinion. It’s taking four of its NBA endorsers back to college in a series of ads. What is important to note is that the four NBA stars being used in the commercials jumped from high school right into the NBA. Also, being a huge Kansas fan I have to show this one: Anyhow, Dwight Howard will be at Kansas, Tracy McGrady at Louisville, Josh Smith will be headed to Pitt and Kevin Garnett will be here in not-so-sunny L.A at UCLA. There are some other players I would have liked to have seen…

Saatchi & Saatchi, London created commercials that feature a disabled dancer for its “Life Flows Better” campaign for Visa. The dancer, Bill Shannon uses his crutches and skateboard to perform his dance routine. I guess they figured that his routine meshes well with the theme of the campaign. Out of all the creative campaigns that they could have done they chose a commercial idea that centers around a disabled dancer? Does visa have an image problem that they are trying to resolve? I mean I have nothing against the disabled making a living, I am one myself. But I am sure that an agency with Saatchi’s reputation could have come…

Just a bit over a month ago I wrote a post on Windvertising and now its great to see that its being noticed on a much larger scale. According to a Brandweek article, Ricoh a large provider of office technology is teaming up with WePOWER to implement a more eco-friendly advertising solution for the company. The company’s more eco-friendly advertising will display in the middle of Times Square. WePOWER will implement its technology which will consist of 16 wind turbines and 64 solar panels. This new execution will supposedly save $15,000 in electricity bills. This will obviously reduce the company’s carbon footprint tremendously. Lots of companies are attempting to “go…

I got this image from a buddy at work. I asked if he was the “Photoshopper” but he said that it wasn’t his work. I honestly believe that the American auto-industry is laughing at us. I am almost positive this was some quick Photoshop work and its awesome. I truly appreciate the humor and it tells the auto-industry that consumers aren’t stupid, we know what your doing. Enjoy everyone. Best,A.B.

I am sure that most of you have heard by now that in an effort to engage the audience Jack in the Box debut a spot during the Superbowl where Jack, their mascot, gets hit by a bus. After he is hit he goes into a coma that he was in for a month. Now that Jack is out of the coma, The Hang In There Jack campaign is coming to an end. You can see the campaign at Hang In There Jack. The famous Jack is announcing plans for a new logo and a new Web-site design. Advancements do help get people out of comas, right? Personally I was…

I read the advertising section of the New York Times a featured article by Stuart Elliot where he discusses the new ad campaign by Mars which is the parent company of Snickers. The Snickers folks are at it again. There campaign this time is centered around the a make-believe language called Snacklish. According to the Times article Snacklish is a humorous way of speaking everyday phrases into the Snicker-centric language. For example, the phrase Patrick Ewing becomes “Patrick Chewing” according to the Times piece. The site Snickers.com will soon have a translator where people can translate their own phrases. My question is, who are you kidding? Are they really targeting…