David Beckham is in another ad, what do you know. This time it isn’t an underwear ad it is for Moterola. I like the ad because its drawing inspiration from the classic Terminator movies. What purpose do these Becham ads serve except for being eye candy for the ladies? The TV spot above barley shows the product. The ads must have taken some heavy Photoshop work at the semi-comp and comp stage from the people at Ogilvy Advertising, UK. But I am sure they knew they needed to take full advantage of Beckham’s star power. His endorsement of the Aura phone by Motorola gives it tremendous credibility. I don’t know…

I saw the Team Hoyt billboard ad driving around town in Los Angeles and began to wonder why the ad was created. First, you should know that Dick and Rick Hoyt are a father and son team that competes in marathons together. The catch is Rick Hoyt is confined to a wheelchair. His dad pushes him in his wheelchair through every marathon or triathlon race they enter. The story inspires just about everyone that hears about it. The billboard was created on behalf of the Foundation For A Better Life (FLB). The organization’s mission is to “Encourage adherence to a set of quality values through personal accountability and by raising…

On March 28th I wrote about the new ads being produced by Crispin Porter + Bogusky for the Windows platform to fight off the Apple marketing assault. The ads are still attacking the fact that Macs are still very expensive and aren’t available to everyone. In the ad above CP+B uses two kids, while in their first attempt they used the naive PC shopper “Lauren” who we found out later, is just an actress and probably not looking for a new PC. She probably went back home and got right on her top of the line iMac. I honestly don’t think these ads will make much of a difference in…

Just a quick update on a post I wrote a while back titled “The NBA Goes Back to College.” I found out through a comment on AdGabber, an advertising social network that those NBA Adidas ads were most likely done in-house. This is probably why the user claims there is an appearent lack of polish to the spots. I thought they were pretty good. But again, all this is just my humble opinion. Best,A.B.

I don’t know how many people recently visited the Enfatico Web-site, it’s actually pretty cool. It has a giant hammer right on the homepage with the agency name plastered right in the middle. I’m not exactly sure what the hammer is supposed to signify, maybe they hammer out ideas. But ironically enough they are being hammered into a division of Young & Rubicam. I could have guessed that from the very beginning of the agency’s life. I don’t think anybody can survive with just one client especially in the current economy. For those of you who don’t know, Enfatico does advertising strictly for the Dell brand. By the way I…

So I saw the ad above on another ad blog and as it turned it a condom ad. I have to tell you folks; I had to take a second look because at first I thought it was an ad for suntan lotion. I thought it was a great creative idea but people would have to take the time to think about what they are seeing in order to understand it. The ads I saw certainly grabbed my attention. By the way this ad was for a French condom brand named Hansaplast. Their agency is TBWA, Paris. The creative suggests the lady has been doing something naughty before coming to…

The spot above created by Goodby, Silverstein & Partners must have been Sprint’s gift to Twitter. What other reason could they have for giving them free product placement in their television spot that I believe is airing nationally. The spot gives a shout out to several Web 2.0 product and services such as YouTube and Google. The question is why are they doing this in a nationally aired spot? Are these other Internet companies helping pay for the spot? I read a few blogs that claim the mobile phone network provider wanted to show that their network and can be used for more then just making phone calls on the…

Dear Friends, Sport is something most of us have enjoyed at some point in our lives. Some of us even go on to compete at the highest levels of a particular sport. What most of us don’t realize is that if you have a disability, participating in sports can sometimes be out of reach no matter how well we perform. That’s why I’m asking for your help. I am the best in the sport of boccia in the United States. I also have cerebral palsy. I began competing in boccia when I was 10 years old. At an early age, I began showing real skill at the game and quickly…

The Burger King ad above will undoubtedly cause some controversy because of the way the used the little person actor. Some people may take offense with the commercial because it could be perceived as making fun of the disabled. The spot is promoting the new BK breakfast shots. I think the main message of the commercial is that it is saying even though the breakfast shots are small they still do the job of filling you up. Just like the farmer, even though he is small in stature, he is still a hard worker and gets the job done. The story of the spot seems a bit counterintuitive if you…

JWT NY