2026 Super Bowl Ads

Here are my top five Super Bowl ads for 2026. I have to admit that some of them were pretty funny but the majority fell flat on their faces. This year’s game, which took place on Sunday, February 8, 2026, had no shortage of celebrity cameos, cinematic throwbacks, and big-budget spectacle. However, as always, the true test of a Super Bowl ad is whether it’s memorable beyond the night of the game.

Some brands leaned heavily into nostalgia. Others attempted emotional storytelling. A few tried absurd humor. Only a handful managed to truly break through the noise and feel culturally relevant.

So without further ado, here are my top favorite ads for the 2026 Super Bowl game.

1. Ad title: Good Will Dunkin’

Client: Dunkin’ Donuts
Agency: Artists Equity — the creative studio behind the spot, working with Dunkin’s marketing team.

This spot brilliantly leaned into Boston culture and nostalgia, parodying *Good Will Hunting* in a way that felt self-aware rather than forced. The celebrity casting worked because it didn’t feel random — it felt intentional. The pacing was sharp, the script was tight, and the brand integration was seamless. Most importantly, it was quotable. That’s rare. In a night filled with overproduced ads, this one stood out by simply being smart and funny.

2. Ad Title: Jurassic Park… Works

Client: Xfinity
Agency: Internal creative team and partners including Universal Pictures and Amblin Entertainment

Reboots and callbacks are always risky, especially when you’re dealing with something as iconic as *Jurassic Park*. But this ad managed to balance spectacle with humor. Instead of relying purely on CGI dinosaurs for shock value, it used the concept cleverly to reinforce Xfinity’s reliability message. The production quality was cinematic, and the direction felt like a movie trailer rather than a commercial. It didn’t just borrow nostalgia — it modernized it.

3. Ad title: America Needs Neighbors Like You

Client: Rocket and Redfin
Agency: Mirimar – creative agency of record

This was one of the more emotionally grounded spots of the evening. While many brands chase humor, Rocket and Redfin leaned into community and trust. The storytelling felt sincere without becoming overly sentimental. In a year where economic uncertainty and housing conversations dominate headlines, the message landed with relevance. It reminded viewers that buying a home isn’t just a transaction — it’s about belonging. That emotional clarity is what makes this ad one of my top five.

4. Ad title: Pringleos

Agency: BBDO New York as the agency of record behind the creative work.
Client: Pringles

Pringles continues to understand its audience. The absurdity worked here because it was unapologetic. The concept was strange enough to grab attention but structured enough to communicate the product clearly. In a cluttered snack category, standing out visually and tonally is critical. This ad did that. It embraced weirdness while staying on-brand, which is a delicate balance many advertisers fail to achieve during the Super Bowl.

5. Ad title: Alexaaaa+

Client: Amazon
Agency: Amazon’s in-house marketing/creative team

Amazon’s spot felt like a strategic pivot rather than just another product demo. By leaning into humor and exaggeration, it reintroduced Alexa+ in a way that felt culturally aware. Instead of listing features, it showed exaggerated use cases — which is far more entertaining and memorable. It also positioned the product as an upgrade rather than an iteration. That framing matters in tech advertising.

Overall, while many Super Bowl 2026 ads felt predictable, these five broke through either with strong writing, smart nostalgia, emotional storytelling, or confident absurdity. And at the end of the day, that’s what separates a $7 million media buy from a truly effective cultural moment.