It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.
You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple).
Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India. It’s a Samsung spot that we wrote about back in January, shortly after it broke and began pulling in views by the millions in just its first few days.
See all 10 spots below, along with their global view counts for the year.
Note: To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).
Last week I wrote about Tom Steyer’s Trump impeachment campaign efforts. Today, I discovered that his campaign even has unique banner ad placements. One of this unique ad placements includes a skyscraper banner that appears on a Skype chat window.
Xbox One X, the Microsoft product touted as “the most powerful console ever made,” continues to roll out advertising that’s so cinematic it might even lure adrenaline-junkie non-gamers into the fold.
A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds of nonstop action. It compellingly makes the point that you can be part of this immersive world, if you have $500 to plunk down on the 4K gaming console when it launches Nov. 7.
The ad, like the product reveal video from agency Ayzenberg Group first shown at E3 a few months ago, takes pains to be inclusive in its portrayal of gaming fans. This time around, there’s a mix of male and female players of different ethnicities responding to a range of emotions that happen when they’re fighting off demons, scoring touchdowns, crossing the finish line and running for their virtual lives.
She didn’t take home any medals, but her story was perhaps the most inspiring of the 2016 Rio Olympics.
Now, 19-year-old Yusra Mardini can add
Under Armour brand ambassador to her impressive list of accomplishments. The sportswear maker has announced that the freestyle and butterfly swimmer is the latest addition to its team of international athlete endorsers, representing UA Women alongside Misty Copeland and Lindsey Vonn.
Today, I was watching game 1 of the World Series (Go Dodgers) and Tom Steyer’s (a billionaire) impeachment ad comes on my TV screen. Where he’s promoting a campaign to impeach the current, sitting President, President Donald J. Trump.
Bullying is a seemingly intractable problem, but there is one simple thing you can do about it. If you see it happening, you can step in and try to stop it.
Burger King, of all brands, makes that point saliently in a new ad from David Miami timed to National Bullying Prevention Month. Released this morning, the three-minute video features an interesting social experiment filmed by hidden cameras recently in a Los Angeles-area BK.
It involves the Whopper Jr., as well as a high-school junior who’s being bullied in full view of BK’s patrons. Without further spoilers, check out the spot below.
Bud Light is expressly trying to generate cultural buzz with its new “Famous Among Friends” campaign, and it sees this Sunday as its next big opportunity to do so.
The AB InBev brand, and agency Wieden + Kennedy New York, have created two 60-second commercials tailored to two high-profile events that day—the Patriots-Falcons NFL game Sunday night on NBC (8:30 p.m. ET), a rematch of February’s Super Bowl; and the Season 8 premiere of The Walking Dead on AMC, also airing Sunday evening (9 p.m. ET).
For the Patriots-Falcons game, Bud Light has made “The Hero’s Return,” a spot in which a guy returning from a trip to the concessions stand to buy beers at Gillette Stadium is humorously recast in a period piece celebrating the homecoming of a colonial Patriot.
TV is done. Radio is toast. Print is dead. Everything is always coming to an end. Unless it isn’t. Maybe life is circular, not linear.
One thing that does not appear to be coming to an end is the endless onslaught of bad advertising.
Many companies can’t waste their time and money fast enough on tired cliches and other advertising mishaps. We only need to turn on the TV to see the shocking lack of insights into the human condition.
Way back in the 1970s, a team at Ogilvy came up with the timeless phrase “Two great tastes that taste great together.”
That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese’s cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including … leather and cookies?
Since its 1984 debut, Axe has given the teenage boys of the world many classic bodywash and bodyspray scents, including Africa, Anti-Hangover and Denim. But this new product may be its oddest yet. The Unilever brand turned to German creative agency Dokyo to help promote the impossible combination of Leather + Cookies, and they did not disappoint.
I want to ask you does this sell more of the product?
Toyota really scored big with this “Championship Game” commercial The spot features two sisters learn the meaning of sportsmanship when they attend their father’s wheelchair basketball game, nervously watching as he gets knocked to the ground by an opposing player, and then witness the dejection in his eyes after his team is defeated. As they are about to leave, he rolls over to the man who knocked him down and shakes his hand. It really appeals to the audience’s emotions, a tried and true tactic when advertisers feature “disability” in their advertising.
The spot, can be credited to Saatchi & Saatchi L.A captured passion, competitiveness and good sportsmanship, a move in the right direction for advertising. Advertising featuring people with disabilities usually portrays them as a group to be pitied. Toyota does a good job portraying them in a more positive manner.