https://www.insidethatad.com/tags/volkswagen/Recent content in Volkswagen on Inside That AdHugoen-USWed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/volkswagen-drivers-wanted-super-bowl-2026/Wed, 08 Jul 2026 09:00:00 +0000https://www.insidethatad.com/posts/volkswagen-drivers-wanted-super-bowl-2026/<p>&ldquo;Drivers Wanted&rdquo; ran from 1995 to 2002 and was one of the defining brand platforms of its era — a campaign that made Volkswagen feel young, irreverent, and European in a way that American car advertising had not previously figured out. Reviving it is a high-wire act. The nostalgia trap is obvious: do it wrong and the resurrection reads as a brand out of ideas, reaching backward for borrowed credibility. Do it right and the platform&rsquo;s equity transfers into the present moment.</p>https://www.insidethatad.com/posts/volkswagen-the-force-darth-vader/Mon, 22 Jun 2026 08:15:00 +0000https://www.insidethatad.com/posts/volkswagen-the-force-darth-vader/<p>Every now and then an advertisement emerges that feels less like something crafted in a meeting room and more like something that had always existed, waiting to be discovered. Volkswagen&rsquo;s &ldquo;The Force&rdquo; is that kind of commercial. Released in the week before Super Bowl XLV in 2011 and created by Deutsch LA, it became the most watched commercial in Super Bowl history at the time — not because it aired during the game, but because it went viral before the game even happened.</p>