Google on Inside That Ad

Google Gemini 'New Home': The Most Effective Super Bowl Ad of 2026

Wed, 08 Jul 2026 09:00:00 +0000

Northwestern University’s Kellogg School of Management ranked “New Home” as the most effective Super Bowl ad of 2026. That is a specific claim from a specific institution with a specific methodology, and it is worth taking seriously — not because rankings settle arguments, but because the criteria for effectiveness in their framework (emotional resonance, brand clarity, purchase intent) illuminate why the ad worked when so much AI advertising doesn’t.

The Story

A mother and son are moving into a new house. The rooms are empty. The future is hypothetical. They use Google Gemini — through text prompts, photo uploads, and the AI’s connected features — to imagine what those empty rooms could become: the furniture that could fill them, the colour that could warm the walls, the life that could happen inside these spaces.

Google Parisian Love: The Search Engine Ad That Made America Cry

Tue, 23 Jun 2026 18:15:00 +0000

It is a love story told entirely through a series of Google searches. There is no actor. No dialogue. No music until the very end. Just a search bar, a series of queries, and the sound of keys clicking. In 60 seconds, Google’s “Parisian Love” — created by the company’s own in-house creative team and aired during Super Bowl XLIV in February 2010 — made millions of people feel something profound about a software product they used every single day without ever thinking about it.

Google Pixel Ad On NBA Court

Mon, 18 Apr 2022 13:49:00 +0000

During the Bucks and Bulls NBA playoff game 1 I swear I saw Google Pixel ad flashing on the court itself? Could they be engaging in subliminal advertising? A subliminal message is a message that is meant to sort of ‘slip past your mental radar’ and embed itself deep into your subconscious mind. The word itself refers to the fact that this message should pass below (that is, sub) your normal perception, underneath its limits – therefore being liminal.

Google CODA Commercial

Sat, 09 Apr 2022 04:04:12 +0000

Google’s CODA TV spot tells the story of a man named Tony. Tony is what’s known as a “CODA”, a child of deaf adults. Tony’s parents were both born deaf, so he grew up speaking sign language and translating for his parents. During the pandemic, Tony hasn’t been able to see his parents in person, but he can still communicate with them through the use of technology, including letting his parents spend time with their new grand-baby. You should note that all the technology in the commercial is a Google related product so no this is not an ode to a certain Apple TV show which I’ll talk about next.

Netflix and Google Made a Google Home Game for Stranger Things Season 2

Mon, 30 Oct 2017 09:00:54 +0000

Add Google to the list of companies that have a Stranger Things season 2 activation.

Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie—all you have to do is say “Hey Google, talk to Dustin from Stranger Things” over the course of watching the second season. Players are asked questions about the new season, helping the characters progress in the game. Winners eventually get inducted into the Hawkins AV Club.

Google Commercial: Story of Jacob

Thu, 16 Jul 2015 08:00:14 +0000

So, I missed the ESPY awards today but apparently, Google aired its first television commercial during the show. The commercial, a two-minute-plus spot focus on a gym dedicated to providing transgender athletes a place to work out — known as Jacob & City Gym. Interestingly enough, the commercially aired moments before USWNT star Abby Wambach presented the Arthur Ashe Award for Courage to Caitlyn Jenner. Thought of something else, Why are giving this person an award regardless of his/her courage? Wasn’t he/she responsible for the death of another person?

Microsoft: We Will Continue Our Scroogled Campaign “As Long As Google Keeps Scroogling People”

Tue, 05 Mar 2013 06:53:54 +0000

Despite rumors to the contrary, Microsoft’s Scroogled campaign is long from over. Earlier today, a number of publications picked up on a comment by Bing Search Director Stefan Weitz who told KQED that the campaign is “about finished.” Now, however, a Microsoft spokesperson has told us that this is not true and that we should “stay tuned for the next chapter.”

Here is the full statement from Microsoft:

“Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.”