Orange Egypt Understands Funny

Sun, 28 Jun 2026 10:00:00 +0000

The 2026 World Cup is upon us here in the United States and of course I start looking for ads and ad campaigns that capture my attention to present to you right here on InsideThatAd (ITA). And as luck would have it, I noticed one brand — Orange Egypt — that definitely understands comedy.

Telecom giant Orange Egypt launched a series of commercials ahead of the FIFA tournament. The creative concept directly addresses the typical cultural pessimism and anxiety of Egyptian football fans who often expect an early, group-stage exit. But this time they are encouraged with the tagline “To all the doubters, this time we’re staying longer” — or in Egyptian Arabic: لكل الشكاكين… المرة دي مطولين — the official slogan for Orange Egypt’s major World Cup ad campaign.

Vodafone Egypt Turns a 23-Year-Old Goal Into a National Joke

Sun, 21 Jun 2026 23:00:00 +0000

There’s a very specific kind of national joke that only works if the person at the center of it is in on it. Egypt has had one of those for over two decades: Magdy Abdelghani’s penalty goal against the Netherlands at Italia ‘90, which remained the country’s only World Cup goal for 23 straight years. That is until today when Mohamad Salah and the Egypt’s National Football Team won their first ever World Cup match against New Zealand. Vodafone Egypt and J. Walter Thompson Cairo built an entire commercial around the fact that everyone in Egypt has heard about that goal approximately one million times — and they got Abdelghani himself to play along.

Egypt on Inside That Ad

Orange Egypt Understands Funny

Vodafone Egypt Turns a 23-Year-Old Goal Into a National Joke