Amazon on Inside That Ad

Amazon Five Star Theater: Benedict Cumberbatch Performs Customer Reviews

Thu, 25 Jun 2026 09:15:00 +0000

The premise sounds like it was written in one sentence and immediately greenlit: cast one of the most formally trained actors alive and have him perform the most informal writing on the internet as if it were Chekhov.

Amazon’s 2025 holiday campaign, “Five Star Theater,” features Benedict Cumberbatch — returning from a decade-long hiatus from live theater — delivering genuine five-star Amazon customer reviews as dramatic theatrical monologues. The reviews are real. The products are real. The performance is completely unhinged in the best possible way.

2026 Super Bowl Ads

Thu, 12 Feb 2026 14:49:00 +0000

ITA Super Bowl banner

Here are my top five Super Bowl ads for 2026. I have to admit that some of them were pretty funny but the majority fell flat on their faces. This year’s game, which took place on Sunday, February 8, 2026, had no shortage of celebrity cameos, cinematic throwbacks, and big-budget spectacle. However, as always, the true test of a Super Bowl ad is whether it’s memorable beyond the night of the game.

An Alexa for the Middle East?

Fri, 18 Mar 2022 21:29:54 +0000

I’m not sure that this is an actual Alexa commercial but it demonstrates the kind of questions that would be asked of Amazon’s Alexa in the Middle East. I’ve found a couple of these types of videos online lately. Also, I recently discovered that Amazon is launching Alexa in Saudi Arabia which I think is very cool.