Inside That Ad

Remembering the ‘1984’ Super Bowl Mac ad http://news.zdnet.com/2100-9595_22-263647.html

E*Trade will be bringing back the talking baby for this year’s Superbowl. The baby will have a new spot that the company is keeping on the DL. This year the talking baby has even more of of a following and is marketing the E*Trade brand via several media outlets including print, online, and TV. The baby now has his own YouTube Channel, Facebook Fan Page, and Twitter account. All of these only help to reaffirm why I think the E*Trade “Talking Baby” campaign is one of the best currently out there and it is my current favorite. A link to the Adweek Media article can be found here. I read…

So I found the answer to who created the billboards in the Pro-Atheism post. The ads were created in-house by FreethoughtAction. Here is the email I received from FreeThoughtAction: “The ad was created in-house by FreeThoughtAction.” Best,A.B.

The billboard above was put up on behalf of Kenneth Cole, it was congratulating US Airways flight 1549 for landing safely in the Hudson River after its engines failed. It was celebrating the safe landing by using word puns on the billboard. Now, Kenneth Cole has an in-house advertising department. Should they have produced something more creative and out of the box? From what I’ve read puns are considered the lowest form of advertising. I’ve read blogs that condemn KC for using puns for such an accident. I’ve also read that Kenneth Cole is simply a bad copywriter because he didn’t produce something more creative. Is the billboard tasteless, I…

Pro-atheism ads similar to the one above started appearing on buses in London and Washington DC. Beginning on January 26, 2009 pro-atheism billboard ads will appear in Charleston, SC. The ad above is part of a collaborative effort between the American Humanist Association, FreethoughtAction, and the Secular Humanists of the Lowcountry (SHL). The ads show headlines like “Don’t believe in God? You are not alone.” Ads like these I can almost guarantee will cause some controversy. What I have yet to find out is whether the ads were created in-house or by some advertising firm. But once I find out, I’ll write a short follow up to this post to…

Mountain Dew has recently introduced a new berry-flavored drink that they hope will saturate the web. The campaign known as “Voltage Everywhere” is primarily a viral marketing effort on the part of PepsiCo. The “Voltage Everywhere” campaign is asking people to go to Dewmocracyvoltage.com where dew fans are rewarded points for spreading the word about the new soft drink. By spreading the word I mean talking it up on social networks like Facebook and MySpace just to name a few. They can place notes on message boards and start fan pages. Fans can then collect points towards things like an Xbox or iPod. This type of promotion is the year…

Yes this is another Mac VS PC commercial. In this Mac ad, the Mac compares its and PC’s movie making abilities. They demonstrate the Mac’s movie making superiority by presenting the movie as a beautiful woman while PC has a man dressed as an ugly woman as the movie they produced. Mac commercials are some of the greatest creative execution I’ve ever seen. But everything has to come to an end. I feel that the execution above insults the intelligence of the audience. Why you ask, because it says that all you have to do is show a beautiful woman in a commercial and the dumb consumers will buy our…

Congratulations America change has finally arrived with the swearing in of our new president Barack Obama. You can find full inauguration coverage on MSNBC.com. It’s a great day for our country. Change has finally arrived. Best,A.B.

A video montage asking Americans “What would you say to our new President on the day of his inauguration?” This video was created as a marketing attempt by soda Giant Pepsi to cash in on Obama’s popularity. Its asking people to submit video statements to our new president. I ask you, what does this do for the Pepsi brand? Also I found the video on Adfreak.com once again. The video was created by R/GA Best,A.B.

I found this TV spot for Durex condoms on a friends’ blog. The creative execution was absolutely hilarious in an adult sort of way. I am not going to describe the spot when you can simply watch it below. From what I’ve read about the commercial is that it has caused some controversy. The spot may have been too explicit for TV viewers. I am betting that it went over well with the 18 to 28 male demographic. The spot hit the mark with its target audience, it was memorable, and also funny. I am certain that the spot will get extensive viral marketing. The one thing I’ll say about…