Inside That Ad

I was alerted to this article on the Huffington Post by my boss at work. The article discusses a new form of advertising playfully dubbed Windvertising by the post. It got its name because this new, creative form of advertising employs WePOWER’s PacWind turbines. When ads are placed on top of the turbines and they spin, it creates the illusion of animation. The Huff Post does say that the image is a bit misleading when you first look at it. I thought the logos are simply placed on top of the blades. Obviously, from the image above some logos look better then others. In my opinion the Nike logo looks…

I was discussing the Superbowl ads with some buddies at work and they thought all of them sucked. Some of the ads they thought were a little funny but not worth the 3 million spent on them. Here are the most obvious reasons why: 1. The ads were over done to the point of annoyance in the eyes of one of my buddies. (The talking baby has been going for a few years.) 2. Most of the ads, my buddies felt didn’t take into consideration that our country is in a recession. 3. Most, if not all the ads were not funny. If they were a little funny, my buddies…

The Doritos spot above was the big winner during this years Superbowl according to two articles I’ve read. USA Today assembled a panel and YouTube gave stats on what commercials were watched and voted on the most. Both of these sources declared “Free Doritos” as the winning commercial debuting during the Superbowl this year. You can get to the article mentioning the USA today panel (here). I am a little disappointed in myself because I didn’t include the commercial above in my poll on the far right side of this blog. But I guess I didn’t watch the ads closely enough the first time around to realize that the ad…

Like most Americans, I watched the Superbowl on Sunday February 1st. But unlike most I was more interested in the ads. One of the worst ads shown during the Superbowl in my opinion of course, was the Cah4Gold commercial featuring Ed McMahon and MC Hammer. In the spot the two celebrities tell consumers how Cash4Gold works. For those of you who don’t know, you simply trade-in unwanted gold positions and get cash back. Advertising for this company traditionally appeared direct-response infomercials but in the Superbowl, it seemed a bit out of place. The “Big Game” has traditionally been for ads that are funny, creative, and from well-known brands that have…

Best Buy must have some truly sarcastic people in their marketing department. I saw this image being discussed on Adfreak. I thought it was one last swing at Best Buy’s fallen competitor Circuit City. Then I thought about it for a bit and realized that they weren’t trying to take one last shot at all. They were simply stating the facts. Circuit City won’t be around for Best Buy to match or beat its prices. But from looking at the sign on the right, you get the feeling that Best Buy wasn’t to broken up about a competitor exiting the marketplace. I can’t seem to confirm who made this sign…

Well as most of you know, yesterday was the Superbowl and what comes with it, the multi-million dollar ads. Below are some of my favorites and I was hoping to get some feedback from you guys by having you vote on what ads you thought were the best out of the ones I thought were good. “You can vote by choosing your favorite ad from the poll on the far right. Also, below are the spots and the agencies that created them. You can see all the Superbowl spots by going to this AdAge article. E*Trade: Talking BabyAgency: Grey, New York Coke: Coke HeistAgency: Wieden & Kennedy Coke Zero: Mean…

I know that because of my physical disability I could probably never be a card stacker. After seeing the Lexus spot above my feelings were confirmed. Not only does stacking cards take extraordinarily steady hands but it also takes the patience of a saint. The fact that patience is even required automatically disqualifies me. For this TV spot Lexus requested the services of Bryan Berg, the world-record holder in cardstacking. It took berg 18 days and 108,864 cards to create the structure used. The commercial’s premise was to demonstrate how quite the Lexus ES’s engine can be, I believe. But seeing all the cards come crashing down because of a…

The wheelchair heart logo above is the official logo of 3E Love, designed by its founder Annie Hopkins who is, and always will be a friend that I miss and forever love. My friend passed on January 20th 2009. She was a true advocate for the disabled community. We should all follow her example. According to 3E Love’s MySpace page the wheelchair symbol is a symbol of acceptance of disability. The symbol simply replaces the wheel of the traditional handicapped sign and turned it to a heart. 3E Love is headquartered in Chicago, has goals of bringing products that celebrate disability to the public. On another note, the wheelchair heart…

The Pittsburgh Steeler Troy Polamula is in a new Coke Zero ad that is a remake of the 1980 classic “Mean Joe Green” Coke ad. For those of you who don’t know what ad I’m talking about, please click here. You’ll be able to see the new version of the ad on Superbowl Sunday. The new spot will have a “twist” to differentiate itself from the famous eighties spot, from what I understood from Adfreak. In my opinion, the spot was created for nostalgia purposes only. If you are part of the younger generation and don’t know who “Mean Joe” is or haven’t seen the original commercial before, then how…