Inside That Ad

Wieden+Kennedy New York went to work for ESPN and created the “It’s Not Crazy, It’s Sports” brand campaign to share with the public the norms of the sports world. The only issue I have with it is that it’s like beating a dead horse. People already know that sports discussions are a normal part of American culture. The spot is funny and entertaining but it didn’t tell teach me anything I didn’t already know. The spot begins with two guys, sitting at a table discussing what sounds like baseball and math. Another group of nerdy friends walk up to the jocks and call them nerds because of their discussion. The…

This post is a response to an article I read on Adrants regarding the latest marketing attempt to raise breast cancer awareness and how it has become just another platform to sell more stuff as oppose to truly educating people. Apparently, “I ♥ boobies” bracelets are all the rave according to another article the Adrants author referenced, written for Salon.com. The author of the Salon article isn’t too pleased with the bracelet campaign not because Schools are banning rubber bracelets, as if they are brain washing our youngsters. She’s upset because she thinks they are rather tasteless and then she goes into an antidotal story about her mother having cancer.…

Here are the other NFL Sunday Ticket campaign commercials that I could find. This is simply to show you guys the rest of the spots in the campaign. Of course my favorite is the New Orleans Saints Voodoo spot. The first one was titled the “Cheeseheads” spot. Second is the Dallas Dog. Third is the Eagle’s Game. Fourth is Home of the Pats. Anyway, enjoy everyone and please let me know if you find more. Best,-A.B.

Direct TV has taken their NFL Sunday ticket commercials to new heights with this Voodoo practicing Saints fan in the spot above. In the spot, the Saints fan torture a rival Atlanta Falcons supporter using a voodoo doll. What heinous crime has the Falcons fan’s only crime, you ask? He purchased a Direct TV package that will allow him to watch his team regardless of where he lives. The Saints fan sits at home pricking a doll with needles that inturn cause the Falcons supporter to fall to the ground in pain. With an evil grin on his face the Saints fan mumbles, “Dirty birds can’t fly with a broken…

So, Wieden + Kennedy truly believes that their “The Man Your Man Could Smell Like” campaign worked and I think I am in agreement. W+K released a video demonstrating their results visually, a video case study if you will. The video above is mostly clips of various spots. Some of the stats that W+K mentioned include: • Old spice accounted 75% of conversations in the deodorant category.• YouTube video reached 40 million views in a week.• Campaign impressions were 1.4 billion.• Sales apparently went up 27%. The way they presented was rather creative on the agency’s part at least. Got me to look through the ads more. Stats and video…

The leading technology in sandwich making, the Candwich, that’s right, it’s a sandwich in a can. The Candwich is made by Mark One Foods. This latest sandwich innovation comes in several flavors including: PB&J Candwich and BBQ Chicken Candwich, which are expected to hit the market in August. Their big claim to fame seems to be that they stay fresh for up to a year without needing any refrigeration hence the title. If Armageddon ever hit while I’m alive, I know what I’ll be having. As a side mote, a big one at that the investment money for this product was suppose to go into a real estate project. Go…

Cupri Sun’s new “Respect the pouch” campaign is a bit disturbing to me. And I believe that I have a valid reason. In the video above several TV spots within the campaign are shown. The last spot shown features a girl on a beach that barriers the Cupri Sun pouch in the sand. As her punishment she is turned into a sand sculpture. This is caused by the magical super powers the pouch apparently possesses. In my opinion, this only serves to put the brand in a negative light. I don’t think this was the company’s intended position. The pouch’s magical powers are only used against the kids who litter…

Image Source: http://www.dailymail.co.uk/femail/article-1254795/Im-Kate-Mosss-hand-double-Behind-scenes-body-model.html Four days ago I read an Adfreak post on the luxurious life of Gemma Howorth, a British woman who touches faces for a living. She earns up to £ 2,000 a day touching faces for some pretty big time advertisers. Lily Cole was the advertiser mentioned in the post but Ms. Howorth has done many advertisements. You see, Ms. Howorth was bestowed with the perfect hands. Hands that are long, slender, and have long nailbeds that look Godly on camera. You see, Gemma Howorth has a rather unique day job she is a hand model. It’s hard work, though. Ms. Howorth moisturizes 30 times a day, and…

Image source: Elena Kalis

The Dutch Nurses’ union NU’91 wants to put the world on notice, that sexual services are not part of in-home care. Currently they are preparing a campaign called “I Draw the Line Here.” These wonderful people shouldn’t have to but apparently it happens so often that they felt it necessary to implement a campaign. This took off when a Dutch patient demanded sexual favors from his in-home caretaker, when she refused he tried to dismiss her from the job. Well folks, here in America if this were to happen we would not pass go and go straight to civil court to be sued and the plaintiff would probably win. For…