TV Spot on Inside That Ad

Apple 'Great Ideas Start on Mac': Jane Goodall's Last Campaign

Wed, 08 Jul 2026 09:00:00 +0000

Dr. Jane Goodall died on October 1, 2025. Three weeks later, Apple released “Great Ideas Start on Mac” — a campaign she had recorded voiceover for before her death, narrating a quiet film about the moment before anything exists: the blank page, the blinking cursor, the instant of not-yet.

The timing was not planned. The resonance, consequently, was impossible to manufacture and impossible to ignore.

The Campaign’s Central Idea

TBWA\Media Arts Lab built the “Great Ideas Start on Mac” platform around a deceptively simple observation: every significant creative act — every scientific discovery, every film, every design — begins with nothing. The blank page is not a metaphor. It is the literal starting condition of all creative work, and it is also the moment of maximum anxiety for anyone who makes things.

Coca-Cola 'Drink in America': A Celebration for America's 250th

Wed, 08 Jul 2026 09:00:00 +0000

America’s 250th birthday arrives in 2026 in a cultural moment defined less by consensus celebration than by argument about what America is and who gets to claim it. Coca-Cola, which has spent decades being one of the most explicit carriers of American soft-power symbolism, chose to enter that moment with a campaign called “Drink in America” — a phrase operating simultaneously as product imperative and cultural instruction.

The Double Meaning

“Drink in America” is doing two things with the word “drink.” The first is the obvious one — Coca-Cola is a drink, and the campaign is about drinking Coca-Cola. The second is the invitation to drink in America as a scene, an experience, a thing to absorb rather than observe from a distance: “drink it in,” the way you drink in a view or a moment.

Google Gemini 'New Home': The Most Effective Super Bowl Ad of 2026

Wed, 08 Jul 2026 09:00:00 +0000

Northwestern University’s Kellogg School of Management ranked “New Home” as the most effective Super Bowl ad of 2026. That is a specific claim from a specific institution with a specific methodology, and it is worth taking seriously — not because rankings settle arguments, but because the criteria for effectiveness in their framework (emotional resonance, brand clarity, purchase intent) illuminate why the ad worked when so much AI advertising doesn’t.

The Story

A mother and son are moving into a new house. The rooms are empty. The future is hypothetical. They use Google Gemini — through text prompts, photo uploads, and the AI’s connected features — to imagine what those empty rooms could become: the furniture that could fill them, the colour that could warm the walls, the life that could happen inside these spaces.

Instacart 'Bananas': Spike Jonze Returns to the Super Bowl

Wed, 08 Jul 2026 09:00:00 +0000

Spike Jonze hasn’t directed a Super Bowl ad in more than twenty years. His return to the format — for Instacart’s “Bananas,” starring Ben Stiller and Benson Boone — is the kind of casting decision that either seems obvious in retrospect or never seems obvious at all, depending on whether the creative idea was good enough to justify it. “Bananas” is good enough to justify it.

The Concept

Ben Stiller and Benson Boone are a retro European disco-pop duo. The act is called something appropriately absurd. They perform a theatrical rivalry — played out on a 60-foot glitter-lit stage, shot on vintage tube cameras in an aesthetic that is more 1970s Italian television than Super Bowl commercial — over their competing banana preferences and the Instacart feature that resolves them: Preference Picker.

Levi's 'Backstory': Backsides, Doechii, and a 20-Year Return

Wed, 08 Jul 2026 09:00:00 +0000

Levi’s hasn’t run a Super Bowl ad in twenty years. The return, “Backstory,” is directed by Kim Gehrig and features James Brown’s “Get Up Offa That Thing” as the soundtrack to a film that shows its entire cast exclusively from behind. For the full runtime, the audience sees Levi’s jeans and the backs of the people wearing them — until the very end.

The campaign is called “Behind Every Original,” and the pun is doing real work.

Pepsi 'The Choice': Taika Waititi Sends the Polar Bear to a Rival

Wed, 08 Jul 2026 09:00:00 +0000

Comparative advertising is one of the oldest tools in the category playbook and one of the most dangerous. Done poorly, it elevates the competitor by naming them. Done well, it takes an icon belonging to the rival and makes it yours. Pepsi’s Super Bowl LX spot, directed by Taika Waititi, does the second thing — and does it with the Coca-Cola polar bear.

The Concept

“The Choice” opens on an unmistakable image: the Coca-Cola polar bear, the icon of the rival brand’s Christmas advertising since 1993. In a blind taste test, the bear chooses Pepsi Zero Sugar. The reveal triggers an existential crisis. The bear wanders, displaced, through a journey of self-discovery that ends with it choosing its own identity — and Pepsi.

Squarespace 'Unavailable': Yorgos Lanthimos and the Domain Crisis

Wed, 08 Jul 2026 09:00:00 +0000

Squarespace has made a habit of its Super Bowl spots by pairing the brand’s product — website creation — with a director who has no business being in an ad for website creation. The results have been consistently better than they have any right to be. “Unavailable,” directed by Yorgos Lanthimos and starring Emma Stone, is the latest entry in this tradition and possibly the most formally committed.

The Concept

Emma Stone tries to register emmastone.com. It’s taken. She tries variations — each one more desperate, more surreal, more detached from her actual identity as the name slips further away. Shot on black-and-white analogue film, the spot follows Stone’s gradual dissociation from her own name as the domain system’s neutral rejections (“Unavailable”) pile up into something that looks very much like an existential crisis.

VW 'Drivers Wanted' Returns: Johannes Leonardo's Super Bowl Bet

Wed, 08 Jul 2026 09:00:00 +0000

“Drivers Wanted” ran from 1995 to 2002 and was one of the defining brand platforms of its era — a campaign that made Volkswagen feel young, irreverent, and European in a way that American car advertising had not previously figured out. Reviving it is a high-wire act. The nostalgia trap is obvious: do it wrong and the resurrection reads as a brand out of ideas, reaching backward for borrowed credibility. Do it right and the platform’s equity transfers into the present moment.

Guinness 'Lovely Day': AMV BBDO's 2025 Premier League Anthem

Fri, 03 Jul 2026 09:30:00 +0000

Guinness has a long relationship with sport advertising and a longer relationship with pubs. “Lovely Day for a Guinness,” launched to coincide with the 2025/26 Premier League season, is a campaign that understands both — and knows that what actually connects them is not the sport itself but the people gathered to watch it.

The Music Choice

Barry Can’t Swim’s “All My Friends” is the sound of a particular feeling — the warmth of being in a room with people you’re glad are in your life, set to a track that builds without quite resolving. The producer and DJ, who emerged from Glasgow’s electronic scene, found a global audience in the mid-2020s with music that walks the line between club and kitchen — too melodic for a dance floor, too alive for background listening.

Stella Artois 'David and Dave': Beckham, Damon, and the Lager Pivot

Fri, 03 Jul 2026 09:00:00 +0000

Matt Damon and Ben Affleck founded Artists Equity, a production company, with the explicit intention of making content where the talent participates in the economics of the project. The fact that Damon then appears in a Stella Artois Super Bowl ad produced through his own company is either a conflict of interest or a perfectly aligned incentive structure, depending on your point of view. Either way, “David and Dave” — the resulting spot — works.

Nike 'So Win': Doechii and the Super Bowl Ad About Doubters

Wed, 01 Jul 2026 09:30:00 +0000

Nike has run Super Bowl advertising before. What it has not always done is find the specific thing it wants to say. “So Win,” the brand’s Super Bowl LIX spot from Wieden+Kennedy Portland, directed by Kim Gehrig through Somesuch, is specific in a way that Nike advertising has not always been in recent years — specific about who it is talking to, what it is saying, and why now.

The Voiceover

Doechii’s voice is the entire architecture of the spot. The rapper and Grammy winner narrates a catalogue of things women in sport are told — that they are too aggressive, too emotional, too loud, not good enough, not the right kind of athlete — and then responds to each one with the same two words: So win.

Budweiser 'First Delivery': The Clydesdale Foal's Super Bowl Debut

Wed, 01 Jul 2026 09:00:00 +0000

Budweiser has been running Clydesdale advertising since 1933 — the year Prohibition ended and the brand’s founders sent a team of the horses to deliver a case of beer to President Roosevelt. The 2025 Super Bowl spot, “First Delivery,” is the 47th time the Clydesdales have appeared in the Big Game. The familiarity of the setting and the familiarity of the animals are the point: this is a brand that knows what it is and is not apologizing for it.

Orange Egypt Understands Funny

Sun, 28 Jun 2026 10:00:00 +0000

The 2026 World Cup is upon us here in the United States and of course I start looking for ads and ad campaigns that capture my attention to present to you right here on InsideThatAd (ITA). And as luck would have it, I noticed one brand — Orange Egypt — that definitely understands comedy.

Telecom giant Orange Egypt launched a series of commercials ahead of the FIFA tournament. The creative concept directly addresses the typical cultural pessimism and anxiety of Egyptian football fans who often expect an early, group-stage exit. But this time they are encouraged with the tagline “To all the doubters, this time we’re staying longer” — or in Egyptian Arabic: لكل الشكاكين… المرة دي مطولين — the official slogan for Orange Egypt’s major World Cup ad campaign.

Dove 'The Game Is Ours': A Super Bowl Ad About Girls in Sport

Sun, 28 Jun 2026 09:30:00 +0000

The stat Dove leads with is real and it is damaging: by age 14, girls drop out of sport at twice the rate of boys. The reasons are well-documented — body image pressure, social comparison, a culture that critiques how female athletes look as readily as how they perform. “The Game Is Ours,” Dove’s Super Bowl LX entry created by Ogilvy and directed by Savanah Leaf, takes that fact and tries to turn it into a film worth running during the biggest advertising slot of the year.

Nike 'Rip the Script': The World Cup Ad That Rewrites the Hero

Sun, 28 Jun 2026 09:00:00 +0000

The most dangerous thing Nike can do is repeat itself. Forty years of “Just Do It” means the world knows exactly what a Nike ad is supposed to feel like — and knows, consequently, when it doesn’t feel like that. “Rip the Script,” launched ahead of the 2026 FIFA World Cup, is Nike choosing to take that risk.

What the Ad Does

“Rip the Script” opens with a familiar football hero setup — a player, a moment, the weight of expectation — and then deliberately, visibly, tears it apart. The campaign’s central idea is refusal: of the predictable, the prepared, the pre-written outcome. Directed by Dan Streit through Wieden+Kennedy Portland, the film works as both an ad for Nike and a manifesto against sporting cliché.

Amazon Five Star Theater: Benedict Cumberbatch Performs Customer Reviews

Thu, 25 Jun 2026 09:15:00 +0000

The premise sounds like it was written in one sentence and immediately greenlit: cast one of the most formally trained actors alive and have him perform the most informal writing on the internet as if it were Chekhov.

Amazon’s 2025 holiday campaign, “Five Star Theater,” features Benedict Cumberbatch — returning from a decade-long hiatus from live theater — delivering genuine five-star Amazon customer reviews as dramatic theatrical monologues. The reviews are real. The products are real. The performance is completely unhinged in the best possible way.

HOKA 'Together We Fly Higher': A Running Ad About Community

Thu, 25 Jun 2026 09:00:00 +0000

Most performance footwear advertising is about the individual. The lone runner before dawn. The athlete breaking through the wall. The shoe that makes you faster, tougher, better. HOKA’s 2025 global campaign, created by Anomaly, deliberately walks away from that playbook — and in doing so, produces something more memorable than any of it.

“Together We Fly Higher” launched globally in July 2025 and centers on a deceptively simple idea: no runner gets there alone.

Heinz Ed Sheeran: When a Celebrity's Real Love Becomes a Campaign

Wed, 24 Jun 2026 10:15:00 +0000

The best celebrity advertising campaigns are not the ones where a famous person is paid to say they love a product they’ve never used. They are the ones where a famous person’s genuine, documented, well-established love for a product becomes the campaign itself. The Ed Sheeran and Heinz partnership is one of the best examples of this in recent advertising history, and it began not in a boardroom but in an Instagram comment.

Budweiser Puppy Love: The Super Bowl Ad That Made America Weep

Wed, 24 Jun 2026 10:00:00 +0000

Budweiser has spent decades building one of the most emotionally resonant advertising franchises in Super Bowl history around a breed of horse that most Americans will never ride and a product they may or may not drink. The Budweiser Clydesdales, introduced in 1933 to celebrate the end of Prohibition, have appeared in Super Bowl spots that have made grown adults cry in stadiums full of strangers. “Puppy Love,” which aired during Super Bowl XLVIII in February 2014, may be the high point of that entire tradition.

Snickers You're Not You When You're Hungry: Betty White and the Perfect Tagline

Wed, 24 Jun 2026 01:00:00 +0000

There is a certain kind of advertising idea that seems obvious in retrospect, so inevitable and perfectly constructed that you can’t understand why nobody thought of it before. “You’re Not You When You’re Hungry” is that kind of idea. And when it launched during Super Bowl XLIV in February 2010 — starring 88-year-old Betty White getting tackled in the mud during a football game — it became one of the most celebrated advertisements of the decade.

Google Parisian Love: The Search Engine Ad That Made America Cry

Tue, 23 Jun 2026 18:15:00 +0000

It is a love story told entirely through a series of Google searches. There is no actor. No dialogue. No music until the very end. Just a search bar, a series of queries, and the sound of keys clicking. In 60 seconds, Google’s “Parisian Love” — created by the company’s own in-house creative team and aired during Super Bowl XLIV in February 2010 — made millions of people feel something profound about a software product they used every single day without ever thinking about it.

John Lewis Monty the Penguin: Britain's Most Beloved Christmas Ad

Tue, 23 Jun 2026 18:00:00 +0000

In Britain, the release of the John Lewis Christmas advertisement has become something close to a national event. Schools discuss it. Newspapers carry front-page stories about it. Social media stops for an hour. And in 2014, when John Lewis and agency Adam&EveDDB released “Monty’s Christmas,” the reaction was one of the most extraordinary responses any British advertisement had ever generated.

“Monty’s Christmas” is a story about a boy and his penguin companion — the penguin’s desire for love and connection mirroring the boy’s own emotional growth. Directed by Dougal Wilson with a cover of “Real Love” by Tom Odell on the soundtrack, the two-minute film was watched by over 23 million people online in its first week and generated £132 million in earned media coverage, according to Thinkbox.

Volkswagen The Force: How a Kid in a Darth Vader Suit Sold a Million Cars

Mon, 22 Jun 2026 08:15:00 +0000

Every now and then an advertisement emerges that feels less like something crafted in a meeting room and more like something that had always existed, waiting to be discovered. Volkswagen’s “The Force” is that kind of commercial. Released in the week before Super Bowl XLV in 2011 and created by Deutsch LA, it became the most watched commercial in Super Bowl history at the time — not because it aired during the game, but because it went viral before the game even happened.

Nike Dream Crazy: The Ad That Risked Everything and Won

Mon, 22 Jun 2026 08:00:00 +0000

On September 3, 2018, Nike posted a black-and-white close-up photograph of Colin Kaepernick’s face with the words: “Believe in something. Even if it means sacrificing everything. Just Do It.” Within hours, the internet had split. Nike’s stock dropped two percent. Videos of people burning their Nike shoes circulated on social media. The hashtag #BoycottNike trended nationally.

Three days later, Nike aired “Dream Crazy” — a two-minute film narrated by Kaepernick and built around athletes achieving the impossible — and the cultural calculus shifted completely. The full film hit 26 million views in the first week. Nike’s online sales increased 31% in the days immediately following the campaign launch. By the end of 2018, the company’s market value had grown by over $6 billion.

Apple 1984: The Commercial That Only Aired Once and Changed Everything

Sun, 21 Jun 2026 19:15:00 +0000

January 22, 1984. Super Bowl XVIII. The Los Angeles Raiders were leading the Washington Redskins in the third quarter when a 60-second commercial aired that would be analyzed, debated, and referenced for the next four decades. It was called “1984.” It aired nationally exactly once. And it changed what advertising could be.

Apple’s “1984” commercial, conceived by Steve Hayden and Brent Thomas at Chiat/Day and directed by Ridley Scott — fresh off Blade Runner — is universally regarded as the greatest Super Bowl advertisement ever made and one of the most important commercial films in history. It didn’t show a product. It barely mentioned a product name. What it showed was a vision of the future, a declaration of war, and an artistic achievement that most feature films can’t match.

Cadbury Gorilla: The Drum Solo That Changed British Advertising

Sun, 21 Jun 2026 19:00:00 +0000

There is a moment in the Cadbury Gorilla commercial — you’ll know it if you’ve seen it — where the gorilla’s eyes close and the drums begin in earnest. The first crash of Phil Collins’ “In The Air Tonight” hits, and the gorilla, with an expression of absolute transported joy, begins to play. And something extraordinary happens: you stop watching an advertisement and start watching something that is genuinely, inexplicably moving.

Thai Life Insurance: Unsung Hero and the Power of Quiet Goodness

Sun, 21 Jun 2026 10:15:00 +0000

Most insurance advertising operates on a simple emotional premise: fear. Fear of illness, fear of accident, fear of leaving your family without financial support. Thai Life Insurance, working with Ogilvy & Mather Bangkok, decided to make something different. “Unsung Hero,” released in 2014, became one of the most watched and most shared advertisements ever produced in Southeast Asia, and one of the most genuinely moving pieces of brand communication ever made anywhere.

Volvo Trucks: The Epic Split Feat. Jean-Claude Van Damme

Sat, 20 Jun 2026 10:00:00 +0000

There are commercials, and then there are moments that transcend advertising entirely and become part of the cultural conversation. Volvo Trucks’ “The Epic Split” is firmly in the latter category. Released in November 2013, this 75-second film did something almost no B2B advertisement had ever done before — it went genuinely, globally viral, racking up over 100 million views and earning the kind of earned media that no budget could buy outright.

2019 Inside That Ad's Super Bowl Central

Sun, 03 Feb 2019 09:15:08 +0000

The Super Bowl Sunday isn’t just a day for watching football and eating snacks. Viewers also love to sit in front of their televisions and watch flashy commercials that companies spend millions of dollars to make. Well, before today’s big game I thought I would share with you some of the commercials that will be airing during today’s game. I have to be honest with you, the fact that some of these ads have already appeared on the wonderful, wild Internet is somewhat of a let down for me. Why do you ask? Because you lose some of the excitement of seeing a wonderful ad for the first time, live during the big game. Let me ask you the same question is sharing these ads with the world before the game a good or bad thing? Let me know in the comments section below. By the way, don’t forget to check out the Coke’s SuperBowl commercial that I shared with you last Wednesday.

Pepsi Trolling Coke Before the Super Bowl

Wed, 30 Jan 2019 11:00:29 +0000

Hello World,

I read an interesting article this week regarding the Super Bowl. You know that not only is it football’s big day but it’s also a big day for advertising and marketing in general. One thing the city of Atlanta where the Super Bowl is taking place is known for is being the main headquarters of the Coca-Cola company (Coke). But Coke is not the main sponsor of the NFL, that honor goes to Pepsi. Pepsi is, of course, one of Coke’s main competitors. But I think Coke still got the last laugh over Pepsi in this year’s upcoming Super Bowl.

Inside That Ad A Trailer - Annihilation

Sun, 25 Feb 2018 21:31:57 +0000

Annihlation, The latest in ITA’s movie adventures was this work of fantasy fiction above. The movie starring Natalie Portman, a biologist named Lena has survived a cataclysmic event. Sitting in an isolation chamber, surrounded by unnerved people in hazmat suits, she’s interrogated about what just happened to her. In the process, she reveals who among the yet-to-be-introduced cast of characters who survives, and who dies. And the scene makes it clear that while some of her companions may be alive, she’s the only one who made it back to report these would be world ending events.

Nike’s New Nothing Beats a Londoner

Tue, 20 Feb 2018 09:00:35 +0000

Some Nike commercials are as memorable for their camerawork, and the way they’re shot, as for their celebrity stars or message of inspiration.

Guy Ritchie’s stunning 2008 spot “Take It to the Next Level” immediately comes to mind. A decade later, the brand’s newest effort from Wieden + Kennedy London, titled “Nothing Beats a Londoner,” is likewise technically breathtaking, in part thanks to the efforts of Riff Raff directors Megaforce.

Originally posted on Adfreak

Inside That Ad's Top 10 Super Bowl LII Commercials

Sun, 11 Feb 2018 22:32:36 +0000

I never shared my top commercials from the 2018 Super Bowl. I had to do it after the game because I was actually crying when the Patriots lost. Therefore, without further ado here my top 10 favorite commercials from Super Bowl LII. Oh yeah, and make sure you read this article through, all the way to the end to get to the #1 commercial! Please enjoy the ads that we thought were creme dela creme.

Billionaires Impeachment Ad After World Series Game One

Wed, 25 Oct 2017 10:00:33 +0000

Today, I was watching game 1 of the World Series (Go Dodgers) and Tom Steyer’s (a billionaire) impeachment ad comes on my TV screen. Where he’s promoting a campaign to impeach the current, sitting President, President Donald J. Trump.

The ad is basically a series of situational images of President Trump along with a voiceover by Steyer. Steyer makes statements that are actually his opinions sound like facts. Well, maybe President Trump did say them but the ad keeps its accusations rather vague. Let me give you a few examples, first, the voiceover says, he’s (Trump) brought us to the brink of nuclear war, not exactly true, he doesn’t want North Korea to provoke us and force our hand into a potential nuclear war.

Leather and Cookies by Axe

Mon, 16 Oct 2017 09:00:54 +0000

Way back in the 1970s, a team at Ogilvy came up with the timeless phrase “Two great tastes that taste great together.”

That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese’s cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including … leather and cookies?

Since its 1984 debut, Axe has given the teenage boys of the world many classic bodywash and bodyspray scents, including Africa, Anti-Hangover and Denim. But this new product may be its oddest yet. The Unilever brand turned to German creative agency Dokyo to help promote the impossible combination of Leather + Cookies, and they did not disappoint.

Test Drive Canada Campaign

Thu, 28 Jul 2016 22:01:41 +0000

JWT Canada released a digital campaign for Air Canada that advocates people give Canada a test drive by visiting as a tourist prior to moving there. I’d be willing to bet that they came up with this campaign based on research that people are increasing Googling “how to move to Canada” to avoid the possibility of a Trump presidency here in the U.S.

The spot begins with an Air Canada ticket agent watching a screen tracking how many Americans are searching for “How can I move to Canada?” — sitting at 1,367,899 as she says, “And there’s another one.” Then she proceeds to mention cultural and geographical differences that we, Americans should try out before booking a one way ticket up North. Differences such as the Metric system– successfully being funny.

Google Commercial: Story of Jacob

Thu, 16 Jul 2015 08:00:14 +0000

So, I missed the ESPY awards today but apparently, Google aired its first television commercial during the show. The commercial, a two-minute-plus spot focus on a gym dedicated to providing transgender athletes a place to work out — known as Jacob & City Gym. Interestingly enough, the commercially aired moments before USWNT star Abby Wambach presented the Arthur Ashe Award for Courage to Caitlyn Jenner. Thought of something else, Why are giving this person an award regardless of his/her courage? Wasn’t he/she responsible for the death of another person?

Everyone Gets a Little Excited with Fiat & Viagra

Sun, 21 Jun 2015 00:16:46 +0000

So I’ve wanted to write about this advertisement for quite some time now but just haven’t got around to it. There are some ads that try to fake you out with what they’re trying to advertise and this is a great example of that. Then starts out by showing a young (at heart) couple where the wife is “ready to go-Pun intended.” The husband excitedly runs to the restroom to take a little blue pill. But, alas he accidentally drops it out the window and it goes for a ride through the city.

They're Done. He's Not

Tue, 26 Mar 2013 16:25:55 +0000

I am one of the biggest Dexter fans ever so I had to post this teaser. The lovable serial killer will be back in June.

I Would Do Anything for Love - M&Ms

Sat, 23 Feb 2013 09:05:58 +0000

I wanted to share a cute commercial that grabbed my attention while I was at the movie theaters earlier this evening. It was more entertaining than the movie itself. A love ballad brought to you by the lovable M&M candies. While being tortured, a.k.a eaten, baked and sometimes licked by a beautiful group of girls. Oh, how I wish I was in their place.

Client: M&M’s Agency: BBDO, New York

Zoosk Puts Go Daddy to Shame With Even Gnarlier Kissing Ad That frog is not much of a prince

Mon, 18 Feb 2013 19:56:27 +0000

Jesse Heiman kissing God’s hands—aka, Bar Refaeli’s lips—for Go Daddy on the Super Bowl was one thing. Nasty, yes, but not bestial. For the latter, we turn to Zoosk, the dating site previously best known for its lecherous heart-puppet slobbering on a laptop. This new spot takes shock-kissing to a whole new level, as the girl (after a long pause to get up her courage) sloppily makes out with a frog, who unfortunately never turns into a prince. (The thing looks real, too.) It’s certainly appalling, but I’d take issue with the direction given to the actress. Wouldn’t it be better if she were loving every second of kissing Swamp Thing rather than looking utterly disgusted? See, Go Daddy knew what it was doing after all.

ITA's 2013 Favorite Superbowl Ads

Sun, 17 Feb 2013 21:35:46 +0000

The ads below are the ads that Inside That ad thought were the funniest during this year’s Super Bowl. We hope you enjoy our picks. Please let us know what you thought of this year’s Super Bowl ads and let us know if there are any you think we should feature on ITA.

Centuary 21 - Wedding***Title: **“Wedding” Client: Centuary 21 Agency: Red Tettemer and Partners, Philadelphia

**E-Trade - Save It****Title: *“Save It” Client: E-Trade Agency: Grey, New York

Big Papa in Spanish for Taco Bell

Sun, 10 Feb 2013 17:46:34 +0000

Deutsch, Los Angeles uses Google translate to create lyrics for their client Taco Bell’s new ad. The song is the version of Notorious B.I.G.’s “Big Poppa.”

Client: Taco Bell Agency: Deutsch, L.A.

Dunder Mifflin Gets a Super Bowl Ad

Tue, 15 Jan 2013 15:18:00 +0000

I was amazed to read that the fictional paper company from the popular TV show “The Office” has become a real company. It became a real company when NBC teamed up with Quill (part of Staples) to market real Dunder Mifflin paper according to AdFreak. The paper became a real product in 2011 and now they are expanding their product lines.

Anyway, more good Dunder Mifflin paper, they are getting their own Super Bowl ad. The brand is Crowdsourcing their first TV ad. Dunder Mifflin has teamed up with crowdsourcing platform Tongal to create the ad.

Logitech with more Ivan Cobenk Ads

Sun, 13 Mar 2011 07:58:00 +0000

I know it has been a while since my last post and please except my sincere apologies for the lack of activity on Inside That Ad. I’ve been extremely busy at work so please keep coming back. Today, I wanted to discuss the Logitech ads featuring Kevin Bacon as the obsessed fan Ivan Cobenk, he’s obsessed with Kevin Bacon or I should say himself

The T.V. spots are series of interviews with Ivan Cobenk regarding his fanatical love for all things Kevin Bacon. Cobenk also discusses how the new Logitech Revue Google enabled TV setup box allows him to indulge in his favorite past time. What is his favorite past time? Watching Kevin Bacon movies.