Google on Inside That Ad

Google Gemini 'New Home': The Most Effective Super Bowl Ad of 2026

Wed, 08 Jul 2026 09:00:00 +0000

Northwestern University’s Kellogg School of Management ranked “New Home” as the most effective Super Bowl ad of 2026. That is a specific claim from a specific institution with a specific methodology, and it is worth taking seriously — not because rankings settle arguments, but because the criteria for effectiveness in their framework (emotional resonance, brand clarity, purchase intent) illuminate why the ad worked when so much AI advertising doesn’t.

The Story

A mother and son are moving into a new house. The rooms are empty. The future is hypothetical. They use Google Gemini — through text prompts, photo uploads, and the AI’s connected features — to imagine what those empty rooms could become: the furniture that could fill them, the colour that could warm the walls, the life that could happen inside these spaces.

Google Parisian Love: The Search Engine Ad That Made America Cry

Tue, 23 Jun 2026 18:15:00 +0000

It is a love story told entirely through a series of Google searches. There is no actor. No dialogue. No music until the very end. Just a search bar, a series of queries, and the sound of keys clicking. In 60 seconds, Google’s “Parisian Love” — created by the company’s own in-house creative team and aired during Super Bowl XLIV in February 2010 — made millions of people feel something profound about a software product they used every single day without ever thinking about it.

Google CODA Commercial

Sat, 09 Apr 2022 04:04:12 +0000

Google’s CODA TV spot tells the story of a man named Tony. Tony is what’s known as a “CODA”, a child of deaf adults. Tony’s parents were both born deaf, so he grew up speaking sign language and translating for his parents. During the pandemic, Tony hasn’t been able to see his parents in person, but he can still communicate with them through the use of technology, including letting his parents spend time with their new grand-baby. You should note that all the technology in the commercial is a Google related product so no this is not an ode to a certain Apple TV show which I’ll talk about next.

Flintstones Day

Sat, 02 Oct 2010 06:34:00 +0000

Yesterday, September 30th marked the 50th anniversary of the Flintstones cartoon. This was brought to my attention when I visited Google’s homepage and saw that they had put up a Google Doodle featuring a Flintstones theme. Yes, I know that it would have been better if I’d discussed this post on the day of the anniversary but it just couldn’t be done I was taking the GRE. The design is below.

Upon further research I discovered that the Flintstones were not a children’s cartoon when they were first aired. The Flintstones were actually an adult sitcom much like The Simpsons and Family Guy. I know what you all are thinking right now, how does this relate to Inside That Ad? Well, Winston Cigarettes were the largest sponsors of the Flintstones back in the 60s when the show was airing.