Volkswagen The Force: How a Kid in a Darth Vader Suit Sold a Million Cars

Mon, 22 Jun 2026 08:15:00 +0000

Every now and then an advertisement emerges that feels less like something crafted in a meeting room and more like something that had always existed, waiting to be discovered. Volkswagen’s “The Force” is that kind of commercial. Released in the week before Super Bowl XLV in 2011 and created by Deutsch LA, it became the most watched commercial in Super Bowl history at the time — not because it aired during the game, but because it went viral before the game even happened.

Sweet Acceptance Via Target

Thu, 02 Aug 2012 05:06:00 +0000

Here is a heart-warming montage put together by Target and Deutsch LA where they string together clips of college applicants’ reactions to the news they’ve been accepted into various colleges they applied to. It’s a simple concept, illustrated on the faces of these kids. As the copy states, “Every kid deserves this moment.” I can honestly say there isn’t anything quite like the feeling you get when you learn that you have been accepted into the school of your choice. Target has been known for its donations to k-12 educational causes so the colligate angle works well for the “Big Red Machine.” As a side note, Target has already committed to doubling its 500 million donation to educational endeavors. In conclusion, I’ve applied to a PhD program several times with no success therefore the spot really grabbed my attention. The credit for this ad goes to: Client**: TargetAgency: Deutsch LA Best,-Abdallah

Deutsch LA on Inside That Ad

Volkswagen The Force: How a Kid in a Darth Vader Suit Sold a Million Cars

Sweet Acceptance Via Target