Anomaly on Inside That Ad

HOKA 'Together We Fly Higher': A Running Ad About Community

Thu, 25 Jun 2026 09:00:00 +0000

Most performance footwear advertising is about the individual. The lone runner before dawn. The athlete breaking through the wall. The shoe that makes you faster, tougher, better. HOKA’s 2025 global campaign, created by Anomaly, deliberately walks away from that playbook — and in doing so, produces something more memorable than any of it.

“Together We Fly Higher” launched globally in July 2025 and centers on a deceptively simple idea: no runner gets there alone.

Budweiser Puppy Love: The Super Bowl Ad That Made America Weep

Wed, 24 Jun 2026 10:00:00 +0000

Budweiser has spent decades building one of the most emotionally resonant advertising franchises in Super Bowl history around a breed of horse that most Americans will never ride and a product they may or may not drink. The Budweiser Clydesdales, introduced in 1933 to celebrate the end of Prohibition, have appeared in Super Bowl spots that have made grown adults cry in stadiums full of strangers. “Puppy Love,” which aired during Super Bowl XLVIII in February 2014, may be the high point of that entire tradition.

Goodbye 1984: Making Fun of Apple

Wed, 16 Feb 2011 06:17:00 +0000

The ad above for Motorola makes is an attempt, in my opinion to make fun of Apple. It does so by letting its agency create a spot that makes several references to Apple’s 1984 commercial. The references are made in order to make a statement about Apple’s closed garden view. The main message they want to promote seems to be that people need options.

The ad agency behind the spot is Anomaly. See if you can spot the similarities. Please let me know what you think by commenting below.

Captain Morgan's Sexy First Mate

Sun, 16 Jan 2011 20:01:00 +0000

The ad above was displayed as a billboard on the corner of Hollywood and Highland in Hollywood, California. The billboard grabbed my attention because of the gorgeous blond it focused on. I took the picture myself about two months ago. The featured pretty lady is Victoria Secret supermodel, Marisa Miller as Captain Morgan’s sexy first mate. I’ve wanted to write about this billboard because when I saw I thought how awesome is it that a woman like that is just watching over us.