Everyone Gets a Little Excited with Fiat & Viagra

Author: | Categories: Advertising, agencies, Super Bowl, TV spot | (1 Comment)

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So I’ve wanted to write about this  advertisement for quite some time now but just haven’t got around to it. There are some ads that try to fake you out with what they’re trying to advertise and this is a great example of that. Then starts out by showing a young (at heart) couple where the wife is “ready to go-Pun intended.” The husband excitedly runs to the restroom to take a little blue pill. But, alas he accidentally drops it out the window and it goes for a ride through the city.

At the and of the tumbling journey of the blue pill it was swallowed by the The Fiat 500X which made the car bigger, stronger and faster. Oh, and let’s not forget obviously it’s ready for action. The commercial progresses everyone who comes in contact with the car gets a little excited too.

This commercial was a product of theThe Richards Group which reportedly shot the spot in Pitigliano, Tuscany according to Adfreak.  that agency did a wonderful job filling the spot and of course picking the location. But, this file does take the viewer required a loop. When I started watching it I thought it was definitely advertising Viagra and not a rocket on four wheels.

I’ll say this again as I said it many times before: sex sells no matter what products you’re selling. What you guys think? Did you always know that this spot was advertising a car? Let me know in the comments below.

One thought on “Everyone Gets a Little Excited with Fiat & Viagra

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