This Condom Maker Just Designed Some Sportswear

Author: | Categories: Advertising, agencies, Campaigns, online advertising, Sports | (No Comments)
Condom sportswear

Condom sportswear

A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom.

To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.

A smoky, sultry 1:30 ad from Sid Lee Amsterdam features tech-infused clothing designer Pauline von Dongen describing her approach to the project, including dragonfly-wing-inspired flaps on the arms of a shirt, which can supposedly give a long jumper more, um, lift.

Client: Skyn
Agency: Sid Lee Amsterdam

Read more on Adfreak.

Microsoft: We Will Continue Our Scroogled Campaign “As Long As Google Keeps Scroogling People”

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scroogledDespite rumors to the contrary, Microsoft’s Scroogled campaign is long from over. Earlier today, a number of publications picked up on a comment by Bing Search Director Stefan Weitz who told KQED that the campaign is “about finished.” Now, however, a Microsoft spokesperson has told us that this is not true and that we should “stay tuned for the next chapter.”

Here is the full statement from Microsoft:

“Scroogled will go on as long as Google keeps Scroogling people. We know Google doesn’t like it when the facts come out. Chapter two of the consumer education campaign has shown people care about their privacy. More than 3.5 million people visited scroogled.com, and nearly 115,000 people signed a petition asking Google to stop going through their Gmail. Stay tuned for the next chapter.”

Read more about this story here: http://techcrunch.com/2013/03/04/microsoft-we-will-continue-our-scroogled-campaign-as-long-as-google-keeps-scroogling-people/