It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.
You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple).
Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India. It’s a Samsung spot that we wrote about back in January, shortly after it broke and began pulling in views by the millions in just its first few days.
See all 10 spots below, along with their global view counts for the year.
Note: To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).
“Fun size” salad packets from Dole would be the most sadistic “treats” to give youngsters on Halloween, almost certainly guaranteeing your trees will be festooned with toilet paper by the end of the night.
Alas, you won’t be able to try it out. The image here is a Photoshop job by Adam Padilla, the founder of creative agency Brandfire.
Still, Dole had a pretty curious reaction to Padilla’s efforts.
Joining in the suddenly hot trend of friendly cease-and-desist letters, the food marketer playfully warned Padilla not to mess with its trademark again without talking to them first. But at the same time, it whipped some of its own “fun size” salad concepts—posting them right along with the warning.
The Bread Face blog launched in early December 2015, at which time her Instagram account swelled to over 20,000 followers. (She’s now at over 174,000.) The idea is simple: A lone woman in a room smashes her face into bread. It is almost as satisfying as watching Dr. Pimple Popper, except you won’t feel gross about being hungry after.
Now, Bread Face has a classy sponsor: Sydney Garber, whose jewelry bedazzles her most recent face-mashing video for Garage Magazine, titled “Fine Dining.”
Way back in the 1970s, a team at Ogilvy came up with the timeless phrase “Two great tastes that taste great together.”
That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese’s cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including … leather and cookies?
Since its 1984 debut, Axe has given the teenage boys of the world many classic bodywash and bodyspray scents, including Africa, Anti-Hangover and Denim. But this new product may be its oddest yet. The Unilever brand turned to German creative agency Dokyo to help promote the impossible combination of Leather + Cookies, and they did not disappoint.
I want to ask you does this sell more of the product?
Toyota really scored big with this “Championship Game” commercial The spot features two sisters learn the meaning of sportsmanship when they attend their father’s wheelchair basketball game, nervously watching as he gets knocked to the ground by an opposing player, and then witness the dejection in his eyes after his team is defeated. As they are about to leave, he rolls over to the man who knocked him down and shakes his hand. It really appeals to the audience’s emotions, a tried and true tactic when advertisers feature “disability” in their advertising.
The spot, can be credited to Saatchi & Saatchi L.A captured passion, competitiveness and good sportsmanship, a move in the right direction for advertising. Advertising featuring people with disabilities usually portrays them as a group to be pitied. Toyota does a good job portraying them in a more positive manner.
Want to attack your pizza like a Neanderthal, but worried about getting sauce all over your fancy clothes? Domino’s has the perfect gag garment for you.
Just in time for New Year’s Day, which is Domino’s busiest day of the year in the U.K., the pizza chain has unveiled what it’s calling “the world’s first ‘wipeable’ onesie,” a ridiculous piece of attire made of “stain proof fabric with soft velveteen for comfort and resilience.”
Made by fashion designer Charlotte Denn, it allows the wearer to eat pizza with wild abandon—without having to worry about sauce spillage.
The creation of the onesie was also pegged to research revealing that almost three quarters of Brits (73 percent) change into pajamas or comfy clothes the moment they get home each evening.
Friday, July 15th, the Republican Presidential candidate Donald Trump got a new running mate and a new campaign logo. The first version of the logo received so much ridicule online and otherwise that it was quickly replaced. Take a look at version one, no wonder people thought “Hey, that logo is NSFW (Not Suitable for Work).
JWT Canada released a digital campaign for Air Canada that advocates people give Canada a test drive by visiting as a tourist prior to moving there. I’d be willing to bet that they came up with this campaign based on research that people are increasing Googling “how to move to Canada” to avoid the possibility of a Trump presidency here in the U.S.
The spot begins with an Air Canada ticket agent watching a screen tracking how many Americans are searching for “How can I move to Canada?” — sitting at 1,367,899 as she says, “And there’s another one.” Then she proceeds to mention cultural and geographical differences that we, Americans should try out before booking a one way ticket up North. Differences such as the Metric system– successfully being funny.
Even more impressive is the fact that “Moving to Canada searches increased even more when the California primaries took place according to an AgencySpy article. Regardless of that little factoid, I still voted for the other guy!
What do you guys think of the campaign that debuted approximately in June, 2016.
So, I missed the ESPY awards today but apparently Google aired its first television commercial during the show. The commercial, a two-minute plus spot focus on a gym dedicated to providing transgender athletes a place to work out — known as Jacob & City Gym. Interestingly enough, the commercial aired moments before USWNT star Abby Wambach presented the Arthur Ashe Award for Courage to Caitlyn Jenner. Thought of something else, Why are giving this person an award regardless of his/her courage? Wasn’t he/she responsible for the death of another person?
See Google’s debut into television advertising below.
My question is this, why is Caitlyn Jenner’s gender identity still being discussed? Why can’t we let people be who they want to be so long as they don’t infringe on anyone else’s rights?
Finally, I’ll let you know who that agency behind this commercial is as soon as I find out.
Let me know what you think by commenting below! Later, all. Also please connect with me on social media by subscribing, liking and sharing via the platforms below: