Toyota’s Championship Game

Author: | Categories: Advertising, Campaigns, Creative | (No Comments)

 

Toyota really scored big with this “Championship Game” commercial The spot features two sisters learn the meaning of sportsmanship when they attend their father’s wheelchair basketball game, nervously watching as he gets knocked to the ground by an opposing player, and then witness the dejection in his eyes after his team is defeated. As they are about to leave, he rolls over to the man who knocked him down and shakes his hand. It really appeals to the audience’s emotions, a tried and true tactic when advertisers feature “disability” in their advertising.

The spot, can be credited to Saatchi & Saatchi L.A captured passion, competitiveness and good sportsmanship, a move in the right direction for advertising. Advertising featuring people with disabilities usually portrays them as a group to be pitied. Toyota does a good job portraying them in a more positive manner.

This Condom Maker Just Designed Some Sportswear

Author: | Categories: Advertising, agencies, Campaigns, online advertising, Sports | (No Comments)
Condom sportswear

Condom sportswear

A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom.

To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.

A smoky, sultry 1:30 ad from Sid Lee Amsterdam features tech-infused clothing designer Pauline von Dongen describing her approach to the project, including dragonfly-wing-inspired flaps on the arms of a shirt, which can supposedly give a long jumper more, um, lift.

Client: Skyn
Agency: Sid Lee Amsterdam

Read more on Adfreak.

Test Drive Canada Campaign

Author: | Categories: Advertising, agencies, Creative, TV spot | (No Comments)

Test Drive Canada Campaign

JWT Canada released a digital campaign for Air Canada that advocates people give Canada a test drive by visiting as a tourist prior to moving there. I’d be willing to bet that they came up with this campaign based on research that people are increasing Googling “how to move to Canada” to avoid the possibility of a Trump presidency here in the U.S.

The spot begins with an Air Canada ticket agent watching a screen tracking how many Americans are searching for “How can I move to Canada?” — sitting at 1,367,899 as she says, “And there’s another one.” Then she proceeds to mention cultural and geographical differences that we, Americans should try out before booking a one way ticket up North. Differences such as the Metric system– successfully being funny.

Even more impressive is the fact that “Moving to Canada searches increased even more when the California primaries took place according to an AgencySpy article. Regardless of that little factoid, I still voted for the other guy!

What do you guys think of the campaign that debuted approximately in June, 2016.

New Uncle Drew Featuring Kyrie Irving

Author: | Categories: Advertising, Campaigns | (No Comments)

New Uncle Drew Featuring Kyrie Irving

It’s been a while since Inside That Ad has published a post. It’s been so long that we’ve even lost our original domain name. We are now a .NET instead of a .COM. In any case, to commemorate the City of Cleveland’s first sports victory in 52 years via the Cleveland Cavaliers. Here is another installment of Pepsi’s Uncle Drew.

You can see older chapters of this phenomenal Uncle Drew series in a previous post.

Google Commercial: Story of Jacob

Author: | Categories: Advertising, Creative, TV spot, YouTube Videos | (No Comments)

Screen Shot 2015-07-15 at 9.28.55 PMSo, I missed the ESPY awards today but apparently Google aired its first television commercial during the show. The commercial, a two-minute plus spot  focus on a gym dedicated to providing transgender athletes a place to work out — known as Jacob & City Gym. Interestingly enough, the commercial aired moments before USWNT star Abby Wambach presented the Arthur Ashe Award for Courage to Caitlyn Jenner. Thought of something else, Why are giving this person an award regardless of his/her courage? Wasn’t he/she responsible for the death of another person?

See Google’s debut into television advertising below.

My question is this, why is Caitlyn Jenner’s gender identity still being discussed? Why can’t we let people be who they want to be so long as they don’t infringe on anyone else’s rights?

Finally, I’ll let you know who that agency behind this commercial is as soon as I find out.

Let me know what you think by commenting below!  Later, all. Also please connect with me on social media by subscribing, liking and sharing via the platforms below:

http://www.facebook.com/insidethatad “Like” my Facebook Business Page.
http://www.twitter.com/insidethatad Please Follow me on Twitter
https://instagram.com/insidethatad – Instagram

Some of the Most Patriotic Ads

Author: | Categories: Advertising, agencies, Art, Creative | (No Comments)

Some of the Most Patriotic AdsI meant to post this on the 4th but never got around to it. Please forgive my tardiness and enjoy a few patriotic ads on behalf of Inside That Ad.

Here are  some ads that really love America:

Clint Eastwood: Chrysler

USA vs England World Cup: Dodge Challenger “Freedom Commercial”

Chevy Truck: Our Country

Nike with the World’s Fastest Commercial

Author: | Categories: Advertising, agencies, Art, Creative, Sports | (No Comments)

Nike with the World's Fastest CommercialThe shoe giant Nike recently created the fastest commercial ever advertising their newest Zoom Air sneakers. the spot features some of the world’s best athletes doing what they do best at lightning speed. That lightning speed is demonstrated via time lapse video technology of course. Let me know what you think of the spot down below.

The spot was created courtesy of an agency with one of the funniest names I’ve ever heard of “Must Be Something” also based out of Portland. Being in close proximity to your client must provide extra incentive to produce outstanding work. Anyway, let me know what you guys think of the commercial that incidentally takes a minute and 30 not the traditional 30 seconds.

Some of the athletes featured include:

  • Kobe Bryant: 5-time NBA champion (basketball)
  • Wayne Rooney: 3-time England player of the year (soccer)
  • Richard Sherman: Super Bowl champion (football)
  • Marlen Esparza: Olympic bronze Medalist (boxing)
  • Odell Beckam Jr.: Offensive rookie of the year (football)
  • Rafael Nadal: 14-Time Grand Slam champion (tennis)
  • Serena Williams: 20-Time Grand Slam champion (tennis)
  • Marcus Mariota: 2nd overall NFL draft pick (football)
  • Katarina Johnson Thompson: 2014 world No. 1, heptathlon (track and field)
  • Shane O’Neill: Pro Skater (skateboarding)
  • Mo Farah: Olympic Gold Medalist: 5,000M/10,000M (track and field)
  • Allyson Felix:  Olympic Gold Medalist: 200M/4x100M/4x400M (track and field)
  • Shelly-Anne Fraser-Pryce: Olympic gold medalist,100M (track and field)

the athlete list above was courtesy of Adfreak.

http://www.facebook.com/insidethatad “Like” Inside That Ad Facebook Business Page.
http://www.twitter.com/insidethatad Please Follow us on Twitter
https://instagram.com/insidethatad – Instagram

Everyone Gets a Little Excited with Fiat & Viagra

Author: | Categories: Advertising, agencies, Super Bowl, TV spot | (1 Comment)

Screen Shot 2015-06-20 at 4.47.18 PM

So I’ve wanted to write about this  advertisement for quite some time now but just haven’t got around to it. There are some ads that try to fake you out with what they’re trying to advertise and this is a great example of that. Then starts out by showing a young (at heart) couple where the wife is “ready to go-Pun intended.” The husband excitedly runs to the restroom to take a little blue pill. But, alas he accidentally drops it out the window and it goes for a ride through the city.

At the and of the tumbling journey of the blue pill it was swallowed by the The Fiat 500X which made the car bigger, stronger and faster. Oh, and let’s not forget obviously it’s ready for action. The commercial progresses everyone who comes in contact with the car gets a little excited too.

This commercial was a product of theThe Richards Group which reportedly shot the spot in Pitigliano, Tuscany according to Adfreak.  that agency did a wonderful job filling the spot and of course picking the location. But, this file does take the viewer required a loop. When I started watching it I thought it was definitely advertising Viagra and not a rocket on four wheels.

I’ll say this again as I said it many times before: sex sells no matter what products you’re selling. What you guys think? Did you always know that this spot was advertising a car? Let me know in the comments below.