It’s time for the year-end lists, and here’s a fun one—the 2017 YouTube Ads Leaderboard, featuring the most-watched ads on the video platform this year.
You’ll recognize many of the spots, from Super Bowl commercials (Mr. Clean, Kia, Budweiser) to well-known celebrity spots (Natalie Portman for Miss Dior, Dwayne “The Rock” Johnson” for Apple).
Remarkably, the No. 1 spot on the list, with more than 150 million views, comes from India. It’s a Samsung spot that we wrote about back in January, shortly after it broke and began pulling in views by the millions in just its first few days.
See all 10 spots below, along with their global view counts for the year.
Note: To be eligible for the YouTube Ads Leaderboard, videos must be marked as ads on YouTube (i.e., they get some paid views) but must also earn significant organic views. The algorithm factors in paid views, organic views and audience retention (how much of a video people watched).
See them all on Adfreak.
Print advertisement created by KSP, Switzerland for Halter Bonbons.
Article originally appeared on Ads of the World.
These ads were part of a hard hitting “tongue in cheek” campaign to support the sale of blue jeans made by inmates at the Oregon State Penitentiary. The program allowed inmates to earn a commensurate rate to outside garment workers, while paying taxes, supporting families, paying victims restitution, and having money available for when they got out of prison.
Read more on Ads of the World.
“Fun size” salad packets from Dole would be the most sadistic “treats” to give youngsters on Halloween, almost certainly guaranteeing your trees will be festooned with toilet paper by the end of the night.
Alas, you won’t be able to try it out. The image here is a Photoshop job by Adam Padilla, the founder of creative agency Brandfire.
Still, Dole had a pretty curious reaction to Padilla’s efforts.
Joining in the suddenly hot trend of friendly cease-and-desist letters, the food marketer playfully warned Padilla not to mess with its trademark again without talking to them first. But at the same time, it whipped some of its own “fun size” salad concepts—posting them right along with the warning.
Read more on Adfreak.
Last week I wrote about Tom Steyer’s Trump impeachment campaign efforts. Today, I discovered that his campaign even has unique banner ad placements. One of this unique ad placements includes a skyscraper banner that appears on a Skype chat window.
You know you love yourself some ASMR content, that stuff of soft sounds that apparently result in ticklish little braingasms. But the cottage industry goes way further than mere whispers.
Have you met Bread Face?
The Bread Face blog launched in early December 2015, at which time her Instagram account swelled to over 20,000 followers. (She’s now at over 174,000.) The idea is simple: A lone woman in a room smashes her face into bread. It is almost as satisfying as watching Dr. Pimple Popper, except you won’t feel gross about being hungry after.
Now, Bread Face has a classy sponsor: Sydney Garber, whose jewelry bedazzles her most recent face-mashing video for Garage Magazine, titled “Fine Dining.”
Read more on Adfreak.
Add Google to the list of companies that have a Stranger Things season 2 activation.
Netflix partnered with the tech giant to create a voice-activated game for the second season that you play through your Google Home or Google Home Mini voice assistant. The device acts as a walkie-talkie—all you have to do is say “Hey Google, talk to Dustin from Stranger Things” over the course of watching the second season. Players are asked questions about the new season, helping the characters progress in the game. Winners eventually get inducted into the Hawkins AV Club.
Read more on Adfreak!
Xbox One X, the Microsoft product touted as “the most powerful console ever made,” continues to roll out advertising that’s so cinematic it might even lure adrenaline-junkie non-gamers into the fold.
A slick new spot from 215 McCann puts sports stars, race cars, aliens and warriors against a catchy Kanye West soundtrack for 60 seconds of nonstop action. It compellingly makes the point that you can be part of this immersive world, if you have $500 to plunk down on the 4K gaming console when it launches Nov. 7.
The ad, like the product reveal video from agency Ayzenberg Group first shown at E3 a few months ago, takes pains to be inclusive in its portrayal of gaming fans. This time around, there’s a mix of male and female players of different ethnicities responding to a range of emotions that happen when they’re fighting off demons, scoring touchdowns, crossing the finish line and running for their virtual lives.
Read more on Adfreak.
She didn’t take home any medals, but her story was perhaps the most inspiring of the 2016 Rio Olympics.
Now, 19-year-old Yusra Mardini can add
Under Armour brand ambassador to her impressive list of accomplishments. The sportswear maker has announced that the freestyle and butterfly swimmer is the latest addition to its team of international athlete endorsers, representing UA Women alongside Misty Copeland and Lindsey Vonn.
Read more on Adweek.
Today, I was watching game 1 of the World Series (Go Dodgers) and Tom Steyer’s (a billionaire) impeachment ad comes on my TV screen. Where he’s promoting a campaign to impeach the current, sitting President, President Donald J. Trump.