Agencies Helping Agencies

Author: | Categories: agencies | (No Comments)

Why doesn’t Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer.

Read more on Adpulp.

Two NFL Players Melt Down While Trying to Eat Paqui’s Hellishly Spicy Chips

Author: | Categories: Advertising, agencies | (No Comments)

It’s been a while since we’ve heard anything about the NFL that didn’t involve concussions, criminal behavior or angry tweets from the president. In fact, this video of Travis Kelce and Greg Olsen challenging each other to eat one of Paqui’s hellishly spicy Carolina Reaper Madness chips is probably the most positive media coverage we’ve seen about professional football in months.

The chip is named after its chief ingredient, the Carolina Reaper pepper, which happens to be the world’s spiciest pepper. This year’s batch of chips is even hotter than last year’s, and individually sold in coffin-shaped boxes that ask if the purchaser has any last words. And here we thought hot sauces led the race in ominous packaging.

Read more on Adfreak.

Why are Ads so Awful During the NLCS?

Author: | Categories: Uncategorized | (No Comments)

If you guys are watching the NL CS series between the Dodgers and the Cubs, have you noticed the TV ads being awful? I have.

Like right now, it’s an Alpha Romeo car commercial that basically shows a car driving down the street at speeds that would never be legal in real life. Next, came a Taco Bell commercial about their new breakfast taco (it’s almost 9 PM at night mind you) again awful. Why would they have that at right now?

If you follow this blog, leave your thoughts in the comments section.

Top 5 Video Practices for 2017

Author: | Categories: video | (No Comments)

Looking back at 2016, the year was one of the biggest yet for video marketing. More and more outlets adopted this form of advertising than ever before, and this massive adoption rate created new practices and trends that no one really saw coming.

Read more on Adrants.

Leather and Cookies by Axe

Author: | Categories: Campaigns, Creative, TV spot | (No Comments)

Way back in the 1970s, a team at Ogilvy came up with the timeless phrase “Two great tastes that taste great together.”

That classic bit of copywriting described the irresistible combination of chocolate and peanut butter in Reese’s cups. But it could apply to almost any two seemingly incongruous flavors, smells or other sensations, including … leather and cookies?

Since its 1984 debut, Axe has given the teenage boys of the world many classic bodywash and bodyspray scents, including Africa, Anti-Hangover and Denim. But this new product may be its oddest yet. The Unilever brand turned to German creative agency Dokyo to help promote the impossible combination of Leather + Cookies, and they did not disappoint.

I want to ask you does this sell more of the product?

Read more: Adfreak

Toyota’s Championship Game

Author: | Categories: Advertising, Campaigns, Creative | (No Comments)

 

Toyota really scored big with this “Championship Game” commercial The spot features two sisters learn the meaning of sportsmanship when they attend their father’s wheelchair basketball game, nervously watching as he gets knocked to the ground by an opposing player, and then witness the dejection in his eyes after his team is defeated. As they are about to leave, he rolls over to the man who knocked him down and shakes his hand. It really appeals to the audience’s emotions, a tried and true tactic when advertisers feature “disability” in their advertising.

The spot, can be credited to Saatchi & Saatchi L.A captured passion, competitiveness and good sportsmanship, a move in the right direction for advertising. Advertising featuring people with disabilities usually portrays them as a group to be pitied. Toyota does a good job portraying them in a more positive manner.

Domino’s Made a ‘Wipeable’ Adult Onesie, So You Can Get Pizza All Over Yourself While Eating

Author: | Categories: Campaigns, Creative | (No Comments)

Dominos onezee

Want to attack your pizza like a Neanderthal, but worried about getting sauce all over your fancy clothes? Domino’s has the perfect gag garment for you.

Just in time for New Year’s Day, which is Domino’s busiest day of the year in the U.K., the pizza chain has unveiled what it’s calling “the world’s first ‘wipeable’ onesie,” a ridiculous piece of attire made of “stain proof fabric with soft velveteen for comfort and resilience.”

Made by fashion designer Charlotte Denn, it allows the wearer to eat pizza with wild abandon—without having to worry about sauce spillage.

The creation of the onesie was also pegged to research revealing that almost three quarters of Brits (73 percent) change into pajamas or comfy clothes the moment they get home each evening.

To read more head on over to Adfreak!

 

This Condom Maker Just Designed Some Sportswear

Author: | Categories: Advertising, agencies, Campaigns, online advertising, Sports | (No Comments)
Condom sportswear

Condom sportswear

A new fashion-flavored campaign is putting a new spin on the idea of a full-body condom.

To prove how comfortable its proprietary non-latex material really is, condom brand Skyn decided to create a line of athletic wear, and put it to the test.

A smoky, sultry 1:30 ad from Sid Lee Amsterdam features tech-infused clothing designer Pauline von Dongen describing her approach to the project, including dragonfly-wing-inspired flaps on the arms of a shirt, which can supposedly give a long jumper more, um, lift.

Client: Skyn
Agency: Sid Lee Amsterdam

Read more on Adfreak.

Test Drive Canada Campaign

Author: | Categories: Advertising, agencies, Creative, TV spot | (No Comments)

Test Drive Canada Campaign

JWT Canada released a digital campaign for Air Canada that advocates people give Canada a test drive by visiting as a tourist prior to moving there. I’d be willing to bet that they came up with this campaign based on research that people are increasing Googling “how to move to Canada” to avoid the possibility of a Trump presidency here in the U.S.

The spot begins with an Air Canada ticket agent watching a screen tracking how many Americans are searching for “How can I move to Canada?” — sitting at 1,367,899 as she says, “And there’s another one.” Then she proceeds to mention cultural and geographical differences that we, Americans should try out before booking a one way ticket up North. Differences such as the Metric system– successfully being funny.

Even more impressive is the fact that “Moving to Canada searches increased even more when the California primaries took place according to an AgencySpy article. Regardless of that little factoid, I still voted for the other guy!

What do you guys think of the campaign that debuted approximately in June, 2016.